In lieu of an abstract, here is a brief excerpt of the content:

257 I N D E X Page numbers in italics represent illustrations. address, 33, 35–39, 53, 60, 62, 103, 107, 109–111, 114, 117, 119–120, 126, 150, 156, 180, 197, 200, 213, 235n2, 244n17; addressivity , 34–35, 37, 39, 110–112, 114–118, 120, 145–146, 150, 153, 162, 180 advertising, 42, 48–49, 63, 88, 100, 128–129, 225, 232n4, 235n3 agency, 142–143, 193, 234n7 Agha, Asif, 120, 147, 231n3 Agnew, Spiro T., 203, 220, 242n4 al-Qaeda, 4, 172 anthropology, 23, 25, 217, 235n3; communication , 127; linguistic, 27, 35; social, 28 authenticity, 27, 56, 106, 112, 117–118, 168–169, 198 avoidance, 106, 110, 115–116, 119, 128, 234n7 Ayers, William, 98, 100, 106, 195 Bachmann, Michele, 26, 166 Bakhtin, Mikhail, 34, 110, 192–193, 213, 220 Bauman, Richard, 235n8 behavior, 41, 106, 117, 163, 167, 171, 231 Benen, Steve, 5 Bernstein, Carl, 72, 228 Biber, Douglas, 147 Biden, Joseph, 14–15, 88–89, 95, 100, 102–103, 140–141, 197–198, 234n8, 238n4. See also debates: vice presidential bin Laden, Osama, 73, 122–125, 240n13 biography, 1, 7–8, 10, 18, 26–27, 34, 41, 44, 49, 53–54, 66–67, 78, 81, 87, 96, 126, 129, 191, 201, 207, 226, 236n9; biographical aura, 100, 224; biographical illusion, 66, 225 Blitzer, Wolf, 115–116 bloopers, 89, 94, 126–127, 129–131, 133, 136–137, 139–143, 235nn2,5. See also gaffes, verbal body language, 170, 195, 197–198 brand, 26, 33, 42, 48–50, 57, 63, 67, 88, 119, 128–129, 133, 162, 186, 191, 201–202, 225, 232n4, 235n3, 236n2, 241n2; anti-brand, 56, 118, 168–169; branding, 50, 64, 67, 129, 167, 186, 235n3, 241n2, 244n17; candidate brand, 12, 51, 106, 109, 114, 118, 157, 159, 167, 171, 175–176, 186, 194–195, 198–199, 237n5; and Message, 26, 48, 51–52, 56, 63, 128–129, 224 Bunch, Will, 105 bureaucracy, 29–31, 140 Bush, George W., 2–3, 17, 32, 46, 50, 58, 65, 67–71, 73–75, 77, 81, 83–84, 87–88, 92, 99–100, 117, 122, 130, 134, 140, 151–154, 258 | Index 156–159, 162–163, 233n5, 235n7, 237nn4,6, 240nn13,15. See also debates: presidential campaigns, 7–11, 15, 30–34, 39–48, 50, 57, 61, 64, 118, 127, 129–130, 139, 167–168, 225, 234n7, 237n5; cycles, 78, 107, 117; and Message, 26, 41, 44, 78–79, 81, 86, 94, 103, 108, 132; presidential, 1–4, 6, 10–14, 16–17, 30, 33, 37–38, 40, 43–50, 54–55, 58, 68, 70, 72–73, 78–79, 81–82, 85–86, 88–90, 92, 95–96, 98–101, 103, 107, 109, 114, 117, 119, 129, 131–137, 140, 145–146, 152, 172, 181, 184–185, 187, 191, 195, 225, 227–228, 232n4, 233nn5,6, 234nn13,1, 235n6, 236n9, 239n10, 244n17; primary, 44, 59, 78–79, 82, 88–89, 95–96, 103. See also Obama, Barack: presidential campaign; websites: campaign candidates, 6–16, 23, 26, 30, 34–35, 43–44, 46, 51, 55–56, 58, 60–65, 78, 100, 106–112, 117–121, 127–129, 133, 138, 141, 145–147, 150–151, 167–169, 180–181, 188, 199, 200–201, 225–226, 233n4, 234n7, 237n5; behavior of, 8, 107, 109–112, 117–119, 121, 162, 167, 171, 194. See also brand: candidate brand capitalism, 56, 167 Carter, Jimmy, 10, 83 celebrity, 8–12, 31–32, 40–41, 43, 50, 54, 126, 137–139, 231n1; grotesque, 232n2, 236n9 Cheney, Richard, 68–70, 73–74, 77, 110, 152–153, 233n5 China, 67, 207, 210, 214, 243n11 Christianity, 16, 66, 68, 79; Christian Right, 17 Clark, Wesley, 81–82 class, 6, 50, 56, 96, 111, 131–132, 168; middle, 37–38, 68, 100, 191–194 Clinton, Bill, 1, 10, 15, 28, 44–45, 49–50, 68, 77, 89, 92, 119, 135, 168 Clinton, Hillary, 1, 4, 10, 15–16, 26, 44, 47, 86, 88–89, 92, 94–96, 98, 103, 105–106, 109, 113–117, 119, 134, 144–145, 150, 165, 169–170, 172, 176, 183–185, 233n3:5, 234n8, 236n9, 238nn2,4, 240n13. See also debates: Democratic Party Cold War, 80, 103, 214 commentators, political, 6, 15–16, 35, 39–40, 50, 69, 72, 86, 96, 98, 106–107, 109–111, 112, 115, 117–121, 139, 145, 150, 162, 170, 173, 176, 183–184, 193–194, 197, 227, 231n1, 234n7. See also media: commentary commodities, 63, 128–129; commodification , 235n3; commoditization, 117, 168–169 communication, 2, 22, 25...

Share