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AΣΣ, 32, 68–69, 78 AA, 25, 32, 65, 76 Absolut Chaos, 32, 68, 76, 96 academics. See college, academic aspects of address. See street, address used in description of house sign phenomenon adolescence, 34–35 advertising, 51, 242n10; by businesses in Oxford, 2; house signs as, 27; by university for student recruitment, 16 agency: as aspect of social theory, 120–121; descriptions of, 117–118; downplaying one’s own, 113, 129; among house signs, 119, 131, 132, 134, 144, 145, 149–151 Ahearn, Laura, 117, 120, 129, 243n7 Alco Hall, 31, 32, 37, 70, 71, 76 alcohol: in college life, 2, 4, 5, 6, 8, 34, 45, 50, 52, 154, 171, 175, 176, 177, 229, 230; in house signs, 10, 24, 29, 31–33, 60, 65, 68–69, 75–78, 80, 93–94, 96, 111, 116, 200–201, 203–204, 206, 210–212, 223– 225, 228–229, 233–235, 245n5 Alcoholics Unanimous, 31, 32, 68, 76 Alia, Valerie, 117, 243n2, 247 alliteration, 63, 69, 160–162 ambiguity: as aspect of adolescence, 34; as aspect of speech play, 69; in house sign themes, 80–81. See also interpretation, uncertainty in Animal House (film title), 2, 4, 51, 56, 57 Animal House Knowledge Is Good (house name), 19, 30, 32, 38, 50, 66, 77 Arnold (character on Diff’rent Strokes), 93 assonance, 69 Asspen, 32, 38, 60, 72, 78, 197, 200 At Church and Almost High, 13, 32, 68, 78, 80, 96, 136, 137, 145, 146, 147 Bacchilega, Cristina, 91, 92, 247 Bakhtin, Mikhail, 57–60, 121, 122, 125, 129, 150, 188, 243n12 Bamm Bamm, 32, 69, 77 Band of Brothers, 32, 69, 75, 77, 199, 200 bar, 13, 44, 48, 54, 75, 106, 187; in discussion of house’s past, 156–159, 174–175; as a place where house signs can be found, 29 Basso, Keith, 163, 248 Bauman, Richard, 57, 64, 74, 81, 89, 91, 118, 128, 247, 241n2 (introduction), 244n2 (chapter 3) Baywatch, 93 Bed Booze & Beyond, 31, 32, 69, 76, 78, 204, 206 Beech Bunnies, 32, 65, 69, 77, 105, 200 Beech Street, 77, 96, 227 Beer and Circus, 5, 256 Beer Goggles, 2, 32, 34, 76, 204, 206 I n d e x Italicized page numbers refer to illustrations. 260 i n de x Ben–Amos, Dan, 88, 94, 248 BET (Black Entertainment Television), 180 Betty Boop, 203 Betty Boops, 32, 69, 77, 200 Bogatyrev, Petr, 84, 249 Boogie Nights (film), 204 Boogie Nights (house sign), 32, 77, 78, 96, 206 The Boom Boom Room, 32, 69, 80, 206 Boot ’N Rally, 2, 3, 4, 32, 58, 60, 68, 76, 136, 137, 138 Booze Inn, 32, 75, 76, 80 Bored of Education, 32, 38, 66, 67, 68 Bourdieu, Pierre, 243n9, 249 Boutique Hall, 32, 37, 70, 77, 78, 108, 200, 206 Box Office, 32, 195, 198, 200, 218, 221, 224, 228, 230–233 Binge, 4, 256 Briggs, Charles, 91, 118, 132, 241n4 Bronner, Simon, 36, 37, 38, 66, 86, 242n4 Brown, James, 157, 158, 159 Bucholtz, Mary, 11, 53, 241n2 (chapter 1), 245n15 Buffalo, New York, 88, 92 campus: in conversation about the Ghetto, 153, 168; in conversation about house signs, 111–113, 127, 128, 171, 188, 223; as locus of college fun, 5, 41, 42, 44, 46, 47, 49, 56, 60; Miami University’s, 2, 13, 14, 16, 24, 71, 154, 177, 244n5 Casual Six, 32, 78, 204, 206 Champagne Room, 32, 66, 76, 78, 204, 206 Che, 32, 68, 87, 88, 89, 90, 92, 93, 100, 109, 131, 132, 144, 245n3 Cheers, 32, 75, 76, 77, 80 Chicago, Illinois, 172, 173 The Chick-­­ Inn, 32, 75, 76, 96, 200 Christianity: in ethnographic research, 134; underpinning house signs, 8, 9, 117–120, 132–133, 135–138, 140–142, 150, 166, 239; unrealized aspect of house signs, 143–145, 147–149, 240 Chubby Bungalow, 65, 66, 67, 74 Church Key, 32, 68, 74, 76, 78 Church Street, 78, 96, 145 Cleveland, Ohio, 181 Clitty Clitty Bang Bang, 214, 217 Coleman, Gary, 93, 187, 188, 189 college: academic aspects of, 34, 104; as aspect of house signs, 25, 26, 32, 33, 55, 65, 66, 70; ethnographic depictions of, 45–50; demographic aspects of, 241n6; historical depictions of, 40–45; as locus of folklore, 1, 2, 35–40, 195, 196, 237; as locus of humor, 69; as locus of youthful fun, 6, 7, 8 27, 28–31, 45– 50, 68–70, 94, 104, 105, 126, 127, 129, 134, 197, 238, 242n2, 242n6, 244n11; popular depictions of, 4, 5...

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