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Index ABC, 61, 94–96, 128; Monday Night Football and, 96–100, 105, 110, 157–58; Super Bowl broadcasts, 192–93 Adams, Bud, 58, 160 Admiral Television, 46 advertising, 28, 107; product licensing and, 164; revenue sharing and, 93–94, 100– 101, 112–13, 161–64, 176; Super Bowl, 192, 202–4; television, 47–48, 50, 60–61 Advertising Age, 165 African American coaches, 168–69 African American media, 26, 82–83 African American players: in the AFL, 63– 65; desegregation and, 41–43; in early football, 4, 8–9; during the Great Depression , 24–26; Jim Brown and, 78–84; post-war years and, 34; since the 1990s, 167–69 Aiello, Greg, 190 Akron Indians, 24 Ali, Muhammad, 79 Alioto, Joseph, 127 All-America Football Conference (AAFC), 136; desegregation and, 41; growth of, 35–38; origins of, 33–34; Paul Brown and, 38–40 Allegheny Athletic Association, 4 Allen, George, 101, 196 Allen, Len, 177 Allen, Paul, 175 All-Star Game of 1933, 26 Alzheimer’s disease, 182, 183 Ameche, Alan, 48–49 American Civil Liberties Union, 133 American Conference, 38 American Federation of Professional Athletes , 138 American Football League (AFL), x–xi, 57–58, 137–39; All-Star Game (1965), 63–64; Championship Game (1962), 62; coaching strength, 63; desegregation and, 63–65; drug use in, 130; expansion in the 1960s, 59–63; Lamar Hunt and, 58–59; origins, 13–15, 33–34; stadiums, 113; television advertising and, 60–61. See also National Football League American Football Professional Conference, 6–7 American Management Association, 90 “American One Way,” 74, 80, 84, 87 American Professional Football Association (APFA), 3; establishment of, 6–8; financial problems, 14–15; merger with the NFL, 15–16, 25; renamed the National Football League, 8 Anderson, Dick, 145–46 Anderson, Hunk, 29 antitrust law, 93, 155; lockout of 2011 and, 180; Rozelle’s quest for exemption of, 126–28; Sherman Anti-Trust Act, 116, 118, 119, 122, 123, 140, 145 AOL (American Online), 108 Arizona Cardinals, 107, 188, 199–200 Arledge, Roone, 61, 96–97, 196 Artos, Lee, 35 Associated Press, 94, 144 Association of Western Universities, 70 Athletic Revolution, The, 131 Atlanta Falcons, 166, 172 Atlantic, 44 Crepeau_text.indd 245 7/1/14 11:29 AM I N D E X 246 Baird, Lisa, 175 Baker, Howard, 126 Baltimore Colts, 38, 44, 45, 120–21, 138; championship game (1958), 48–50; gambling and, 75; race and, 168; stadium, 159; Super Bowl and, 71 Barber, Red, 29 baseball, 7, 20–21; franchise values, 158; Hall of Fame, 78; World Series, 99 Bassett, John, 141 Baugh, Sammy, 28, 29; NFL Hall of Fame and, 78 Belichick, Bill, 172, 181, 182 Bell, Bert, 23, 26, 38, 44, 58, 60, 209; AAFC and NFL merger and, 44; All-America Football Conference (AAFC) and, 35, 37; Baltimore Colts and, 45; blackout rule and, 100; death of, 57; desegregation and, 43; NFL Hall of Fame and, 78; players’ unions and, 137; revenue sharing and, 93; televised games, 47; televised games and, 50 Bell, Bobby, 64 Berkow, Ira, 134 Berman, Chris, 103, 104 Berry, Raymond, 48, 49 “Best Football Game Ever Played, The,” 49 Bidwell, Charles, 23 Bierce, Ambrose, 112 Big Ten Conference, 10, 11, 70 Billion Dollar Game, The, 205 Bingaman, Les, 44 “Black Coaches in the National Football League,” 168 Black Industrial and Economic Union, 81 blackout policy, 100–101 Black Scholar, 84 Blaik, Red, 89, 90, 91 Blair Films, 77 Blanda, George, 62 Blank, Arthur, 166 Blood, Johnny, 8, 18–19; NFL Hall of Fame and, 78 Bloom, John, 84 Blum, Deborah, 185 Boggs, Hale, 68 Boston Herald, 161 Boston Redskins, 23, 26, 28 bounty system, 186–87 Boyer, William, 59 Bradley, Harold, 25 Bradley, Tom, 118 Bradshaw, Terry, 185 Brand NFL, 164 Brando, Marlon, 84 Bright, H. R., 124–25 Briscoe, Marlin, 63, 167 Britz, Kevin, 22 Brodie, John, 67, 78 Brody, Anita, 186 Bronstein, Steve, 110 Brooklyn Dodgers, 23, 46 Brown, Coleman, 4 Brown, Jim, 74, 78–84, 167 Brown, Mike, 156 Brown, Paul, 32, 37, 38, 57, 69, 91; AllAmerica Football Conference (AAFC) and, 38–40; desegregation and, 41, 43, 80; face mask developed by, 51; Jim Brown and, 78; players’ salaries and, 136; Super Bowl and, 72 Brown University, 24, 25 Bryant, Bear, 91, 125 Bryant, William, 144 Buchanan, Junious, 63 Buffalo Bills, 67, 138, 167, 197 Bush, George H. W., 203 Business Week, 76, 110, 165, 166, 175 Buss, Jerry, 124 Butler, Sol, 25 cable television, 102–3, 210 Cablevision, 176 Camp...

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