Remake, Remodel: Women's Magazines in the Digital Age

Index

index AAF Smartbrief, 148n63 Abrahamson, David, 14 Abrams, Michela O’Connor, 114, 116 Active Interest Media, 28 Adams, Russell, 100 AdGenesis, 87 Advance Publications, 45 advertising, 3–5, 64–65, 77, 83, 91, 119; audience data and, 72–73, 93–94, 96; blogs and, 101, 105–6, 110; covert, 151n61; critiques of, 27; editorial relations and, 33–39, 115, 126–33, 151n54, 151n58; industrial studies of, 14; niche marketing, 29, 86; online, 47, 49, 89, 97–98, 136–38; organizational identity and, 7; package buys, 124; participatory campaigns, 87; platforms and, 18, 44, 117; selling audiences to advertisers, 22–23, 69–70, 88; shaping content, 15–17, 19, 59–60, 97, 141, 143; sponsorships, 42; women’s employment in industry, 10. See also branding; marketing Advertising Age, 60, 137 Adweek, 15, 51, 138 Affinity, 43 age: audience demographics, 17, 29, 32, 46, 48; digital media and, 50, 54, 76, 83–84; professional identity and, 8–9 Albert, Stuart, 7 Allure, 30–31, 43, 45–46, 93 amateur, 87, 105, 110, 113. See also participatory culture; user-generated content Amazon, 44. See also Kindle Ambroz, Jill, 93 American Apparel, 101 American Idol, 94 American Magazine Conference, 15, 44; discussion of advertising, 129–30; discussion of media convergence, 116; discussion of staffing, 54–55, 64 American Society of Magazine Editors (ASME), 8, 126–27 America Online (AOL), 105 America’s Next Top Model, 48, 100 Andrejevic, Mark, 88, 93, 113, 139, 145n6 Android, 4, 44 Ang, Ien, 69, 85, 153n3, 154n7 Annenberg, Walter, 48 Answerology, 47, 97, 99. See also Milner, Matt Apple, 1, 43–44, 47, 49. See also iPad; iPhone; iTunes Arbetter, Lisa, 56–57, 59–60, 103–4, 106, 118 Architectural Digest, 45 Aronson, Amy Beth, 25, 151n50 Ashmore, Ruth (pseudonym), 32 Associated Content, 61 Association of Magazine Media. See MPA— The Association of Magazine Media Atlantic, 1, 28 182 . index Atlantic Media Company, 54 audiences, 13–14, 18–19, 23–28, 30–31, 138; academic studies of, 12, 147n53; blogs and, 99–112; branding and, 43, 47, 121–26; commodity theory, 88; as communities of interest, 36; constructions of, 68–71, 75–78, 135–36, 154n7; demographics, 4, 48–49, 101; diversity of, 153n3; gender and, 21, 33, 149n9; interactive media and, 2–3, 5, 116–18; media convergence and, 37; niche, 15, 17, 35; platforms and, 141; as producers, 9, 52, 87–99, 140; research on, 72–75; SEO and, 78–86; sold to advertisers , 22–23, 69–70, 88, 131–32. See also age: audience demographics; class: as audience demographic; marketing: market research; participatory culture; user-generated content Audit Bureau of Circulation, 70 authenticity, 101, 105–6 Averill, Howard, 153n24 Axcess, 49 Bagdikian, Ben, 9, 35, 112 Baker, Sarah, 22, 82, 85, 124, 148n56 Ballaster, Ros, 33 Banks, Miranda, 11, 13, 140, 158n18 Barnes and Noble, 44. See also Nook Beetham, Margaret, 22–23 Bennett, Arnold, 26 Better Homes and Gardens, 29, 33, 71 Bewkes, Jeffrey, 4, 55, 137–38 Black, Cathleen, 28, 41, 47, 67 Blakley, Johanna, 83 bloggers, 9, 40, 74; advertising and, 98; audiences and, 87, 93; fashion, 18, 90, 99–113, 127; labor of, 1–2, 51–52, 96, 113, 124–26, 141–42; shaping magazine content, 5, 56, 58. See also journalism: citizen journalists ; and entries for specific blogs and bloggers BlogHer, 139 Blumler, Jay, 69 Boczkowski, Pablo, 153n20 Bok, Edward, 31–32, 70, 73, 151n56 Bon Appétit, 124 boundaries, 3, 9, 53, 63, 99, 112, 115, 133, 140–42. See also identity; media convergence ; organizational identity; professional identity Boyd-Barrett, Oliver, 132 branding, 66, 71, 76, 80–81, 94–95, 149; audiences and, 77–78, 83–84, 89–93, 97–99, 141–42; blogs and, 101–6, 109–11; constructing the brand, 22, 36; crossplatform , 18, 41, 58–59, 114–15, 117; digital brands, 46–47, 68–69; editorial voice and, 121–26, 129, 131–33; editors as brand managers, 55–57, 61, 63–65; MagaBrand Revolution conference, 42, 116; magazines as brands, 5, 38, 42–43, 118–19, 136–37; television and, 107–8. See also advertising ; marketing Bravo, 107. See also Project Runway British Vogue, 45. See also Vogue The Broad Room, 129 Brunecz, Brianna, 98 Bryanboy (blogger), 100, 142 Brzyski, Anna, 136–37 Budget Fashionista, 101, 104 Bushnell, Candace, 129 Byerly, Carolyn M., 10, 89 Caldwell, John T., 13–14, 118 Campbell, John Edward, 89, 156n25 Carey, David, 47, 54, 131 Carter, John Mack, 27 Cashmore, Pete, 154n23 CBS, 61 Chase, Edna Woolman, 26, 35 Chirichella...