The Rise of the National Basketball Association

About the Author, Production Notes, Back Cover

david george surdam is an associate professor of economics at the University of Northern Iowa and the author of Wins, Losses, and Empty Seats: How Baseball Outlasted the Great Depression. The University of Illinois Press is a founding member of the Association of American University Presses. Composed in 10.5/13 Minion Pro Regular with Century Gothic display by Celia Shapland at the University of Illinois Press Manufactured by Thomson-Shore, Inc. University of Illinois Press 1325 South Oak Street Champaign, IL 61820-6903 www.press.uillinois.edu “A fascinating story about the evolution of the NBA. Surdam’s command of the economic history of the formative years of the NBA is flat-out impressive. He tells a compelling story of the role of a small group of owners who stayed with the sport and the league when it was always on the verge of financial collapse and then began to cash in when the league caught on in the 1960s, a long-shot gamble that paid off big.” —JAMES QUIRK, coauthor of Hard Ball: The Abuse of Power in Pro Team Sports TODAY’S NATIONAL BASKETBALL ASSOCIATION commands millions of spectators worldwide, and its many franchises are worth hundreds of millions of dollars. But the league wasn’t alwaysso successfulorglamorous:in the 1940sand 1950s,the NBA and itspredecessor, the Basketball Association of America, were scrambling to attract fans. Teams frequently played in dingy gymnasiums, players traveled as best they could, and their paychecks could bounce higher than a basketball. How did the NBA evolve from an obscure organization facing financial losses to a successful fledgling sports enterprise by 1960? Drawing on information from numerous archives, newspaper and periodical articles, and Congressionalhearings,TheRiseoftheNationalBasketballAssociationchroniclestheleague’s on growing pains from 1946 to 1961. David George Surdam describes how a handful of ambitious ice hockey arena owners created the league as a way to increase the use of their facilities, growing the organization by fits and starts. Rigorously analyzing financial data and league records, Surdam points to the innovations that helped the NBA thrive: regular experiments with rules changes to make the game more attractive to fans, and the emergence of televised sports coverage as a way of capturing a larger audience. Notably, the NBA integrated in 1950, opening the game to players who would dominate the game by the end of the decade: Bill Russell, Elgin Baylor, Wilt Chamberlain, and Oscar Robertson. Long a game that players loved to play, basketball became a professional sport well supported by community leaders, business vendors, and an ever-growing number of fans. DAVID GEORGE SURDAM is an associate professor of economics at the University of Northern Iowa and the author of Wins, Losses, and Empty Seats: How Baseball Outlasted the Great Depression. on on UNIVERSITY OF ILLINOIS PRESS Urbana, Chicago, and Springfield www.press.uillinois.edu Cover design by Jason Gabbert Cover image © Everett Collection/Shutterstock.com Sports 9 7 8 0 2 5 2 0 7 8 6 6 8 9 0 0 0 0 ISBN: 978-0-252-07866-8 ...