Advertising at War: Business, Consumers, and Government in the 1940s

Contents

Contents List of Illustrations vi Acknowledgments vii Introduction 1 Chapter 1. Prelude to War 17 Chapter 2. Advertising Navigates the Defense Economy 35 Chapter 3. The Initial Year of the Advertising Council 56 Chapter 4. The Consumer Movement’s Return 71 Chapter 5. Advertising, Washington, and the Renamed War Advertising Council 94 Chapter 6. The Increasing Role of the War Advertising Council 121 Chapter 7. Peace and the Reconversion of the Advertising Council 153 Epilogue 176 Notes 189 Index 255 ...