In this Book

Cold War rhetoric
summary

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

Table of Contents

  1. Contents
  2. pp. ix-x
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  1. Acknowledgments
  2. p. xi
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  1. Introduction
  2. pp. xiii-xv
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  1. 1. Cold War and Rhetoric: Conceptually and Critically
  2. pp. 1-16
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  1. Part I: Strategy
  2. p. 17
  1. 2. Rhetoric and Cold War: A Strategic Approach
  2. pp. 19-27
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  1. 3. Eisenhower’s “Atoms for Peace” Speech: A Case Study in the Strategic Use of Language
  2. pp. 29-50
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  1. 4. Rhetorical Portraiture: John F. Kennedy’s March 2, 1962, Speech on the Resumption of Atmospheric Tests
  2. pp. 51-68
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  1. Part II: Metaphor
  2. p. 69
  1. 5. Cold War Motives and the Rhetorical Metaphor: A Framework of Criticism
  2. pp. 71-79
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  1. 6. Diffusing Cold War Demagoguery: Murrow versus McCarthy on “See It Now”
  2. pp. 81-101
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  1. 7. Metaphor and the Rhetorical Invention of Cold War “Idealists”
  2. pp. 103-127
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  1. Part III: Ideology
  2. p. 129
  1. 8. Critical and Classical Theory: An Introduction to Ideology Criticism
  2. pp. 131-151
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  1. 9. The Rhetoric of American Foreign Policy
  2. pp. 153-183
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  1. 10. Political Rhetoric and the Un-American Tradition
  2. pp. 185-200
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  1. Part IV: Conclusion
  2. p. 201
  1. 11. The Prospects of Cold War Criticism
  2. pp. 203-208
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  1. Selected Bibliography
  2. pp. 209-222
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  1. Index
  2. pp. 223-230
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  1. About the Authors
  2. p. 231
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