In this Book
- The Great American Blow-Up: Puffery in Advertising and Selling
- Book
- 1996
- Published by: University of Wisconsin Press
summary
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
Table of Contents
Download Full Book
- 4. The Roots of Sellerism
- pp. 27-46
- 14. Puffing with Mock-Ups
- pp. 167-175
- 15. Puffery's Immunity Should Be Eliminated
- pp. 176-194
- Table of Cases
- pp. 228-234
Additional Information
ISBN
9780299152536
Related ISBN(s)
9780299152505, 9780299152543
MARC Record
OCLC
835456421
Pages
251
Launched on MUSE
2012-01-01
Language
English
Open Access
No
Copyright
1996
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