In this Book

Cable Visions
summary

Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24–hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeting groups based on demographic characteristics or interests were introduced.

Cable Visions looks beyond broadcasting’s mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. It offers an overview of the industry's history and regulatory trends, case studies of key cable newcomers aimed at niche markets (including Nickelodeon, BET, and HBO Latino), and analyses of programming forms introduced by cable TV (such as nature, cooking, sports, and history channels).

Table of Contents

  1. cover
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  1. fm
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  1. Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. p. vii
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  1. Introduction
  2. pp. 1-14
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  1. Part I Institutions and Audiences
  2. p. 15
  1. Introduction
  2. pp. 17-23
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  1. Chapter 1 The Moms ’n’ Pops of CATV
  2. pp. 24-43
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  1. Chapter 2 A Taste of Class
  2. pp. 44-65
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  1. Chapter 3 Cable’s Digital Future
  2. pp. 66-84
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  1. Chapter 4 If It’s Not TV,What Is It?
  2. pp. 85-102
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  1. Chapter 5 Where the Cable Ends
  2. pp. 103-126
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  1. Part II Channels
  2. p. 127
  1. Introduction
  2. pp. 129-136
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  1. Chapter 6 Discovery’s Wild Discovery
  2. pp. 137-158
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  1. Chapter 7 Tunnel Vision and Food
  2. pp. 158-176
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  1. Chapter 8 Target Market Black
  2. pp. 177-193
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  1. Chapter 9 Monolingualism, Biculturalism, and Cable TV
  2. pp. 194-214
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  1. Chapter 10 Gay Programming, Gay Publics
  2. pp. 215-233
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  1. Chapter 11 The Nickelodeon Brand
  2. pp. 234-252
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  1. Part III Cable Programs The Platinum Age of Television?
  2. p. 253
  1. Introduction
  2. pp. 255-260
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  1. Chapter 12 Cable Watching
  2. pp. 261-283
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  1. Chapter 13 Bank Tellers and Flag Wavers
  2. pp. 284-301
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  1. Chapter 14 Dualcasting
  2. pp. 302-318
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  1. Chapter 15 “I’m Rich, Bitch!!!”
  2. pp. 319-337
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  1. Chapter 16 Worldwide Wrestling Entertainment’s Global Reach
  2. pp. 338-358
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  1. About the Contributors
  2. pp. 359-362
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  1. Index
  2. pp. 363-368
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