In this Book

summary
As more and more fans rush online to share their thoughts on their favorite shows or video games, they might feel like the process of providing feedback is empowering. However, as fan studies scholar Mel Stanfill argues, these industry invitations for fan participation indicate not greater fan power but rather greater fan usefulness. Stanfill’s argument, controversial to some in the field, compares the “domestication of fandom” to the domestication of livestock, contending that, just as livestock are bred bigger and more docile as they are domesticated, so, too, are fans as the entertainment industry seeks to cultivate a fan base that is both more useful and more controllable.

By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers “proper fans” in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.

Table of Contents

  1. Cover
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  1. Title Page, Copyright Page
  2. pp. i-iv
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  1. Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. pp. vii-x
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  1. Introduction
  2. pp. 1-20
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  1. Chapter One. Fandom's Normativity: Assuming and Recruiting the Socially Dominant Fan Subject
  2. pp. 21-47
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  1. Chapter Two. The Fandom Menace Straightens Up and Flies White: Failed Normativity to Redemption
  2. pp. 48-76
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  1. Chapter Three. Consumption and the Management of Desire
  2. pp. 77-103
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  1. Chapter Four. The Long Arm of (Beliefs about) the Law
  2. pp. 104-129
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  1. Chapter Five. Fandom and/as Labor
  2. pp. 130-157
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  1. Chapter Six. Enclosing Fandom: Labors of Love, Exploitation, and Consent
  2. pp. 158-182
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  1. Conclusion: Two Futures of Fandom
  2. pp. 183-198
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  1. Appendix: Film and TV Sources
  2. pp. 199-204
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  1. Notes
  2. pp. 205-210
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  1. Bibliography
  2. pp. 211-244
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  1. Index
  2. pp. 245-257
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Additional Information

ISBN
9781609386245
Related ISBN
9781609386238
MARC Record
OCLC
1090984011
Pages
268
Launched on MUSE
2019-04-04
Language
English
Open Access
No
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