In this Book
- Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans
- Published by: University of Iowa Press
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By bringing industry studies and fan studies into the conversation, Stanfill looks closely at just who exactly the industry considers “proper fans” in terms of race, gender, age, and sexuality, and interrogates how digital media have influenced consumption, ultimately finding that the invitation to participate is really an incitement to consume in circumscribed, industry-useful ways.