Cover

pdf iconDownload PDF
 

TItle Page, Copyright, Dedication

pdf iconDownload PDF
 

Contents

pdf iconDownload PDF

p. vii

read more

Acknowledgments

pdf iconDownload PDF

pp. ix-xi

My interest in the market's influence on tastes has a considerable history, fast approaching thirty years. To step back and give deserved recognition to those who have helped along the way is thus all the more daunting. I am extraordinarily grateful to series...

read more

1. Introduction The Widening Scope of the Market

pdf iconDownload PDF

pp. 1-14

When historians look back upon the final quarter of the twentieth century, the spread of market capitalism will likely stand out as the period's truly defining event. And while...

read more

2. Freedom to Choose

pdf iconDownload PDF

pp. 15-40

The strong case for a free-market economy rests on the assumption that people can intelligently choose, but precisely what it means to exercise "free choice" has rarely been of much concern...

read more

3. Market Failure in the Shaping of Tastes

pdf iconDownload PDF

pp. 41-66

It was noted in the opening chapter that economists have been inclined to treat the issue of changing preferences as a topic lying outside their subject's domain. As a normative issue, the neglect has been prompted less by beliefs about turf than..

read more

4. Fortifications, Extensions, Clarifications

pdf iconDownload PDF

pp. 67-90

Only one solution has thus far been considered for resolving a conflict between one's preference orders. If a person smokes in response to a preference to do so but simultaneously has a second-order preference to not smoke, then the...

read more

5. Market Failure or Human Imperfection?

pdf iconDownload PDF

pp. 91-104

It is Twitchell's sentiment that will form the backdrop for the book's remaining chapters, a sentiment the growing power of which should not be underestimated. Not to be taken lightly is the accusation that welfare theorists may have been guilty of stacking...

read more

6. The Critic's Retreat

pdf iconDownload PDF

pp. 105-114

Cultural critic Michael Lewis recently noted with dismay a trend that has been under way for at least the past decade. According to Lewis, the critic's assessment of books, movies, and live performances has been losing ground to a formidable...

read more

7. Sexual Choices: The First Order's Rise and the Second Order's Fall

pdf iconDownload PDF

pp. 115-124

With the exception of the political scientists, economists have not been as inclined as other social scientists to bring sexual behavior into their discussions. This is in part due to the abstract nature...

read more

8. Risk Taking: The Rise of the Gambler

pdf iconDownload PDF

pp. 125-136

Over the past thirty years has occurred a dramatic rise within the United States in legalized gambling. In just a fourteen-year period, from 1975 to 1989, the amount wagered in state lotteries rose fivefold, from $22 per capita to $108 per...

read more

9. The Surge of Consumer Credit

pdf iconDownload PDF

pp. 137-154

The influence that John Maynard Keynes had upon the classical economic interpretation of reality cannot be overestimated. While the two decades that have elapsed since the election of Ronald Reagan have seen a retreat in his particular vision, a majority...

read more

10. Conclusion

pdf iconDownload PDF

pp. 155-162

Theorists within the natural sciences who face the task of drawing a writing to a close are usually not expected to provide blueprints for application. In such cases the testing of hypotheses might lie in the future but direct application is not...

Notes

pdf iconDownload PDF

pp. 163-180

References

pdf iconDownload PDF

pp. 181-194

Index

pdf iconDownload PDF

pp. 195-201