In this Book

Wrestling with Starbucks
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summary
In this entertaining and provocative ramble through Starbucks's ethos and actions, Kim Fellner asks how a coffeehouse chain with a liberal reputation came to symbolize, for some, the ills of globalization. Armed with an open mind and a sense of humor, Fellner takes readers on an expedition into the muscle and soul of the coffee company. She finds a corporation filled with contradictions: between employee-friendly processes and anti-union practices; between an internationalist vision and a longing for global dominance; between community individuality and cultural hegemony. On a daily basis Starbucks walks a fine line. It must be profitable enough to please Wall Street and principled enough to please social justice advocates. Although observers might argue that the company has done well at achieving a balance, Starbucks's leaders run the risk of satisfying neither constituency and must constantly justify themselves to both. Through the voices of Central American coffee farmers, officers at corporate headquarters, independent café owners, unionists, baristas, traders, global justice activists, and consumers, Fellner explores the forces that affect Starbucks's worth and worthiness. Along the way, she subjects her own unabashedly progressive perspective to scrutiny and emerges with a compelling and unexpected look at Starbucks, the global economy, our economic convictions, and the values behind our morning cup of joe.

Table of Contents

  1. Frontmatter
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  1. Contents
  2. p. vii
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  1. Introduction: The Global Economy Comes Home
  2. pp. 1-14
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  1. Chapter 1: The Empire Strikes Gold
  2. pp. 15-26
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  1. Chapter 2: Running the 10-K
  2. pp. 27-46
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  1. Chapter 3: Banking on the Bean
  2. pp. 47-68
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  1. Chapter 4: Go Sell It on the Mountain
  2. pp. 69-114
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  1. Chapter 5: Moving Up on Eighth Street
  2. pp. 115-122
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  1. Chapter 6: The Cross- Dressing of Coffee-Counter Culture
  2. pp. 123-139
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  1. Chapter 7: When Worker Met Partner
  2. pp. 140-162
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  1. Chapter 8: At the Global Crossroads
  2. pp. 163-185
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  1. Chapter 9: The View from Headquarters
  2. pp. 186-202
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  1. Chapter 10: Capitalism Is Like Fire...
  2. pp. 203-219
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  1. Chapter 11: Goodness As Battleground
  2. pp. 220-235
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  1. Chapter 12: Bread. Roses. Coffee.
  2. pp. 236-243
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  1. Acknowledgments
  2. pp. 255-247
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  1. Notes
  2. pp. 249-266
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  1. Index
  2. pp. 267-283
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  1. About the Author
  2. p. 285
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