In this Book

What Were They Thinking?
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summary
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."Nationally recognized communication coach and four-time Emmy Award-winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

Table of Contents

  1. Frontmatter
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  1. Contents
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  1. Acknowledgments
  2. pp. xi-xii
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  1. Introduction
  2. pp. 1-11
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  1. Johnson & Johnson’s Tylenol Scare: Getting It Right
  2. pp. 12-19
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  1. The Exxon Valdez Oil Tanker Spill: The Invisible and Clueless CEO
  2. pp. 20-26
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  1. The New York Knicks: Know When to Fold 'Em
  2. pp. 27-37
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  1. Chaos in a West Virginia Coal Mine: “They're Alive!”
  2. pp. 38-46
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  1. The Church’s Pedophilia Scandal: Skeletons in the Closet
  2. pp. 47-56
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  1. Dick Cheney: Misfiring Under Pressure
  2. pp. 57-67
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  1. The Glen Ridge Rape Case: “Stand by Our Boys”
  2. pp. 68-78
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  1. The Death of Pat Tillman: The Cover-up Is Always Worse
  2. pp. 79-89
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  1. Rudy Giuliani: A Tale of Two Leaders
  2. pp. 90-103
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  1. Christie Whitman and the EPA: Coming Clean on Ground Zero
  2. pp. 104-115
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  1. Prudential’s Terror Threat: The "Rock" Gets It Right
  2. pp. 116-125
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  1. Virginia Tech: A Deadly Delay?
  2. pp. 126-135
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  1. Don Imus: “I Can't Get Anywhere with You People”
  2. pp. 136-147
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  1. Jon Corzine: Getting It Right . . . And Getting It Wrong
  2. pp. 148-157
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  1. Jet Blue Airways: A Late-night Disaster
  2. pp. 158-167
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  1. The O’Reilly “Factor”: Knowing When to Shut Up
  2. pp. 168-176
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  1. Taco Bell’s E. Coli Scare: When Good Intentions Aren't Enough
  2. pp. 177-183
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  1. The New York Times: Covering Up for Jayson Blair
  2. pp. 184-195
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  1. The Duke “Rape” Case: A Rush to Injustice
  2. pp. 196-206
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  1. Alberto Gonzales: Paying the Price for Playing with Words
  2. pp. 207-217
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  1. NFL Boss Roger Goodell: Scoring Big Points Under Pressure
  2. pp. 218-227
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  1. FEMA Fails during Katrina: Talk About "Clueless”
  2. pp. 228-237
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  1. Notes
  2. pp. 239-248
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  1. About the Author
  2. pp. 263-263
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