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Reinventing Cinema

Movies in the Age of Media Convergence

Chuck Tryon

Publication Year: 2009

Reinventing Cinema examines film culture at the turn of this century, at the precise moment when digital media are altering our historical relationship with the movies. Spanning multiple disciplines, Chuck Tryon addresses the interaction between production, distribution, and reception of films, television, and other new and emerging media. Through close readings of trade publications, DVD extras, public lectures by new media leaders, movie blogs, and YouTube videos, Tryon navigates the shift to digital cinema and examines how it is altering film and popular culture.

Published by: Rutgers University Press


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p. v


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pp. vii-viii

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pp. 1-15

In June 2007, two stories in the entertainment press underscored the ways in which film culture has been redefined by digital cinema. First, Lionsgate and the Weinstein Company made the decision to release documentary raconteur Michael Moore’s exposé of the health care industry, Sicko, one week earlier than planned because of the threat of rampant internet piracy...

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1: The Rise of the Movie Geek: DVD Culture, Cinematic Knowledge, and the Home Viewer

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pp. 16-37

One of the most successful horror films of 2002 was Gore Verbinski’s The Ring, a remake of the 1998 Japanese film Ringu, which had itself become a cult classic among fans of horror films and Japanese cinema. In The Ring, Rachel Keller (Naomi Watts) faces the challenge of identifying the source of a mysterious videotape that kills anyone who watches...

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2: The Screen is Alive: Digital Effects and Internet Culture in the 1990s Cyberthriller

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pp. 38-58

In March 2003, I attended a special screening of D. A. Pennebaker’s Ziggy Stardust and the Spiders from Mars (1973) at a drive-in theater in Atlanta as part of a local film festival. As I watched I discovered that Ziggy Stardust was the perfect movie with which to indulge my desire to experience a film at a drive-in, with its 1970s “innocence” meshing with the nostalgia...

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3: Wall-to-Wall Color: Moviegoing in the Age of Digital Projection

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pp. 59-92

During the March 2006 Academy Awards broadcast, Oscar nominee Jake Gyllenhaal offered what seemed like an innocuous introduction to one of the show’s notorious film montages, commenting that “there’s no place to see [movies] but the big screen.” The montage featured epic scenes from widescreen masterpieces...

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4: Desktop Productions: Digital Distribution and Public Film Cultures

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pp. 93-124

In 1998, just a few months before the release of The Blair Witch Project, Stefan Avalos and Lance Weiler’s The Last Broadcast appeared on the festival circuit. It was billed as the first “desktop feature film,” the first feature-length motion picture filmed, edited, and screened entirely with digital technologies.1 Like The Blair Witch Project...

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5: Toppling the Gates: Blogging as Networked Film Criticism

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pp. 125-148

In July 2006, the New York Times’ A.O. Scott wrote an unusually candid column on the role of film critics in the age of blogs. Observing the gap between reviewers’ tastes and box office totals, Scott asked, “Are we out of touch with the audience? Why do we go sniffing after art where everyone else is looking for fun, and spoiling everybody’s fun...

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6: Hollywood Remixed: Movie Trailer Mashups, Five-Second Movies, and Film Culture

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pp. 149-173

While film blogs offered film audiences a significant way to connect with each other across geographical distances, the popularization of video sharing via YouTube, beginning in late 2005, offered a new means for film fans to connect with each other and to reflect on the practices associated with film culture. Like film blogs, video sharing allowed audiences to discuss...

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pp. 174-180

The current moment of digital transition is introducing significant changes to the medium of film. In fact, it seems clear that the proliferation of portable media players and distribution streams have altered our relationship to film culture in ways that remain difficult to predict. Although Ira Deutchman has referred to the current phase...


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pp. 181-198


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pp. 199-210


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pp. 211-215

E-ISBN-13: 9780813548548
E-ISBN-10: 0813548543
Print-ISBN-13: 9780813545462
Print-ISBN-10: 0813545463

Page Count: 228
Publication Year: 2009

OCLC Number: 593295676
MUSE Marc Record: Download for Reinventing Cinema

Research Areas


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Subject Headings

  • Motion pictures -- United States -- History -- 21st century.
  • Digital media -- Influence.
  • Motion picture industry -- Technological innovations.
  • Convergence (Telecommunication).
  • Motion pictures -- United States -- History -- 20th century.
  • Digital cinematography.
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