In this Book

  • A Future for Public Service Television
  • Book
  • edited by Des Freedman and Vana Goblot
  • 2018
  • Published by: The MIT Press
summary

A guide to the nature, purpose, and place of public service television within a multi-platform, multichannel ecology.

Television is on the verge of both decline and rebirth. Vast technological change has brought about financial uncertainty as well as new creative possibilities for producers, distributors, and viewers. This volume from Goldsmiths Press examines not only the unexpected resilience of TV as cultural pastime and aesthetic practice but also the prospects for public service television in a digital, multichannel ecology.

The proliferation of platforms from Amazon and Netflix to YouTube and the vlogosphere means intense competition for audiences traditionally dominated by legacy broadcasters. Public service broadcasters—whether the BBC, the German ARD, or the Canadian Broadcasting Corporation—are particularly vulnerable to this volatility. Born in the more stable political and cultural conditions of the twentieth century, they face a range of pressures on their revenue, their remits, and indeed their very futures. This book reflects on the issues raised in Lord Puttnam's 2016 Public Service TV Inquiry Report, with contributions from leading broadcasters, academics, and regulators. With resonance for students, professionals, and consumers with a stake in British media, it serves both as historical record and as a look at the future of television in an on-demand age.

Contributors include
Tess Alps, Patrick Barwise, James Bennett, Georgie Born, Natasha Cox, Gunn Enli, Des Freedman, Vana Goblot, David Hendy, Jennifer Holt, Amanda D. Lotz, Sarita Malik, Matthew Powers, Lord Puttnam, Trine Syvertsen, Jon Thoday, Mark Thompson

Table of Contents

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  1. Cover
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  1. Half Title, Title Page, Copyright
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  1. Contents
  2. pp. v-x
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  1. Part One: Introduction
  1. Foreword
  2. Lord Puttnam
  3. pp. 3-4
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  1. Introduction: The Long Revolution
  2. Des Freedman
  3. pp. 5-16
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  1. Part Two: Contexts and Reflections
  1. 1. Reflection on A Future for Public Service Television
  2. Mark Thompson
  3. pp. 19-23
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  1. 2. Public Service Television and the Crisis of Content
  2. Jon Thoday
  3. pp. 24-32
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  1. 3. TV Advertising for All Seasons
  2. Tess Alps
  3. pp. 33-43
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  1. 4. Inventing Public Service Media
  2. Amanda D. Lotz
  3. pp. 44-51
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  1. 5. Does Public Service Television Really Give Consumers Less Good Value for Money than the Rest of the Market?
  2. Patrick Barwise
  3. pp. 52-64
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  1. 6. The Future of Television in the US
  2. Jennifer Holt
  3. pp. 65-74
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  1. 7. Pressures on Public Service Media: Insights from a Comparative Analysis of 12 Democracies
  2. Matthew Powers
  3. pp. 75-82
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  1. 8. Public Service in Europe: Five Key Points
  2. Trine Syvertsen, Gunn Enli
  3. pp. 83-90
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  1. 9. Diversity: Reflection and Review
  2. Sarita Malik
  3. pp. 91-101
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  1. 10. The BBC: A Brief Future History, 2017–2022
  2. David Hendy
  3. pp. 102-110
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  1. 11. Public Service Algorithms
  2. James Bennett
  3. pp. 111-120
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  1. Part Three: Principles and Purposes of Public Service Television
  1. 12. Television and Public Service: A Brief History
  2. pp. 123-129
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  1. 13. Principles of Public Service for the 21st Century
  2. Georgina Born
  3. pp. 130-140
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  1. 14. The Purposes of Broadcasting – Revisited
  2. Julian Petley
  3. pp. 141-145
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  1. 15. Back to the Future: The Uses of Television in the Digital Age
  2. Michael Bailey
  3. pp. 146-150
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  1. 16. Television, Quality of Life and the Value of Culture
  2. David Hesmondhalgh
  3. pp. 151-156
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  1. 17. Shouting Toward Each Other: Economics, Ideology and Public Service Television Policy
  2. Robert G. Picard
  3. pp. 157-160
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  1. 18. Everything for Someone: For an Inclusive Definition of Public Service Broadcasting
  2. Brett Mills
  3. pp. 161-164
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  1. 19. Debating ‘Distinctiveness’: How Useful a Concept is it in Measuring the Value and Impact of the BBC?
  2. Peter Goddard
  3. pp. 165-169
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  1. 20. The BBC: A Radical Rethink
  2. Justin Schlosberg
  3. pp. 170-173
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  1. 21. Ensuring the Future of Public Service Television for the Benefit of Citizens
  2. Voice of the Listener & Viewer
  3. pp. 174-175
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  1. 22. The Social and Cultural Purposes of Television Today
  2. Equity
  3. pp. 176-178
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  1. Part Four: Public Service Television in an On-Demand World
  1. 23. Taking the Principles of Public Service Media into the Digital Ecology
  2. Georgina Born
  3. pp. 181-190
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  1. 24. Television in a Rapidly Changing World
  2. pp. 191-200
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  1. 25. New Sources of Public Service Content
  2. pp. 201-208
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  1. 26. Designing a New Model of Public Service Television (PST)
  2. Robin Foster
  3. pp. 209-213
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  1. 27. Public Service Broadcasting as a Digital Commons
  2. Graham Murdock
  3. pp. 214-218
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  1. 28. ‘Public Service’ in a Globalised Digital Landscape
  2. Ingrid Volkmer
  3. pp. 219-222
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  1. 29. Video-on-Demand as Public Service Television
  2. Catherine Johnson
  3. pp. 223-228
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  1. 30. Do We Still Need Public Service Television?
  2. Luke Hyams
  3. pp. 229-230
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  1. Part Five: Representing Britain on TV
  1. 31. Television and Diversity
  2. pp. 233-244
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  1. 32. Public Service Television in the Nations and Regions
  2. pp. 245-257
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  1. 33. Are You Being Heard?
  2. Lenny Henry
  3. pp. 258-260
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  1. 34. Skills and Training Investment Vital to the Success of Public Service Broadcasting
  2. Creative Skillset
  3. pp. 261-264
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  1. 35. The Media Cannot Reflect Society if Society is Not Reflected in the Media
  2. Creative Access
  3. pp. 265-267
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  1. 36. Does Television Represent Us?
  2. Ken Loach
  3. pp. 268-271
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  1. 37. Public Service Television in Wales
  2. Caitriona Noonan, Sian Powell
  3. pp. 272-274
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  1. 38. Public Service Broadcasting: A View from Scotland
  2. Robert Beveridge
  3. pp. 275-278
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  1. Part Six: Content Diversity
  1. 39. Content Diversity
  2. pp. 281-289
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  1. 40. Children and Public Service Broadcasting
  2. Sonia Livingstone, Claire Local
  3. pp. 290-297
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  1. 41. Public Service Television and Sports Rights
  2. Paul Smith, Tom Evens
  3. pp. 298-304
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  1. 42. Securing the Future for Arts Broadcasting
  2. Caitriona Noonan, Amy Genders
  3. pp. 305-308
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  1. 43. Public Service Television and Civic Engagement
  2. Daniel Jackson
  3. pp. 309-313
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  1. 44. Tunnel Vision: The Tendency for BBC Economic and Business News to Follow Elite Opinion and Exclude Other Credible ...
  2. Gary James Merrill
  3. pp. 314-320
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  1. Part Seven: Recommendations and Afterword
  1. 45. How to Strengthen Public Service Television
  2. Chris Tryhorn
  3. pp. 323-327
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  1. 46. Recommendations of the Puttnam Report
  2. pp. 328-334
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  1. Afterword
  2. Vana Goblot, Natasha Cox
  3. pp. 335-339
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  1. Contributors
  2. pp. 340-343
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  1. Illustrations
  2. p. 344
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  1. Index
  2. pp. 345-358
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