In this Book
- Pigskin Nation: How the NFL Remade American Politics
- Book
- 2018
- Published by: University of Illinois Press
- Series: Sport and Society
summary
Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.
Table of Contents
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- Acknowledgments
- pp. ix-xii
- Part I. Making Football Important
- 2. Search and Destroy
- pp. 30-52
- Part II. Making Football Political
- pp. 83-84
- 4. The Kennedy/Lombardi School
- pp. 85-107
- 5. A Real Coup with the Sports Fans
- pp. 108-132
- 6. I Really Believed in the Man
- pp. 133-158
- 7. Out of Their League
- pp. 159-180
- 8. Right Coach, Wrong Game
- pp. 181-204
- Epilogue: Hollywood Ending
- pp. 205-214
- Bibliography
- pp. 257-276
Additional Information
ISBN
9780252050374
Related ISBN(s)
9780252041709, 9780252083327
MARC Record
OCLC
1032375725
Pages
304
Launched on MUSE
2018-04-29
Language
English
Open Access
No
Copyright
2018