Cover

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Half Title, Series Page, Title Page, Copyright, Dedication

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Contents

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pp. vii-viii

List of Figures

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pp. ix-x

Preface: Finding Rhetorical Poroi in the Pontos of Internetworked Media

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pp. xi-xiv

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Acknowledgments

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pp. xv-xvi

This volume, about connections, congruous and incongruous, itself came to be through a series of them, which we gratefully acknowledge.
Our professors at the University of Pittsburgh merit pride of place, since it was in their seminars that we shared in the verve and vitality of the intellectual engagement they encouraged—and got to know one another. ...

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Introduction

Michele Kennerly, Damien Smith Pfister

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pp. 1-27

What can ancient rhetorics possibly tell us about new digital media technologies in contemporary public culture? The distance between antiquity and our time seems too far, the cultural conditions too distinctive, the technologies too different; in short, the juxtaposition seems too incongruous to produce meaningful insight. ...

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1. On Network

Mari Lee Mifsud

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pp. 28-47

What does it mean in this digital age to network and to be networked? One way to make sense is to trace the histories of the idea and practice. Gregory Flaxman identifies ergō diktuōtō as the ancient Greek antecedent of “network.”1 From this phrase, meaning “work with nets,” as in fishing nets or hunting nets, ...

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2. Imagining Confucian Audiences: Tactical Media and the Umbrella Movement

Arabella Lyon

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pp. 48-66

In Spectacular Rhetorics, Wendy Hesford argues that the contemporary human rights spectacle is “a rhetorical phenomenon through which differently empowered social constituencies negotiate the authority of representation.”1 Through visual technologies, activists push the margins of visibility, making the once invisible present to a witnessing world, ...

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3. Big Data and Global Knowledge: A Protagorean Analysis of the United Nations’ Global Pulse

E. Johanna Hartelius

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pp. 67-87

The secretary-general of the United Nations (UN) launched in 2009 an initiative called Global Pulse. This program, whose mission is to “accelerate discovery, development and scaled adoption of big data innovation for sustainable development and humanitarian action,”1 represents the UN’s effort to use digital networks for public good. ...

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4. On Fear and Longing: Gorgias and the Phobos and Erōs of Visual Rhetoric

Nathan Crick

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pp. 88-106

The September 1, 2015, edition of the New York Times features a story titled “For Thousands of Exhausted Migrants, a Journey’s End in Munich.” The writer describes the scene outside the Munich train station where hundreds of migrants, many of whom had traveled more than two thousand miles through war-torn areas, ...

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5. Impure Imaginations: The Rhetorical Humors of Digital Virology

Christopher J. Gilbert

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pp. 107-131

The communication phenomenon of “going viral” is a cultural obsession. Indeed, “spreadable media” thrive in ecologies of digitally networked communication.1 Whether because of cunning acts of persuasion, the ennui of mass audiences, or even plain delight (or disgust), certain media viruses become communicable— ...

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6. Isocratean Tropos and Mediated Multiplicity

Rosa A. Eberly, Jeremy David Johnson

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pp. 132-153

Even before President Bill Clinton proposed that “it depends upon what the meaning of the word ‘is’ is,” in answer to questions about the status of his relationship with White House intern Monica Lewinsky, the forty-second president of the United States had been accused of political “spin.” ...

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7. Plato’s Phaedrus and the Ideology of Immersion

Ekaterina V. Haskins, Gaines S. Hubbell

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pp. 154-175

One does not have to be a technophile to notice the excitement surrounding new virtual reality applications. Head-mounted virtual reality display devices such as the Oculus Rift are taking over the senses and imaginations of adolescent players,1 while three-dimensional immersive environments such as Cave Automatic Virtual Environments (CAVEs) ...

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8. Genre in Ancient and Networked Media

Carolyn R. Miller

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pp. 176-204

In 2007, half of the top 10 best-selling novels in Japan were cellphone novels, originally composed, circulated, and read on the smartphones of, mostly, young women fans who craved recognition of these works as a new literary genre.1 Wikipedia’s article about video-game genres lists ten major genre categories ...

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9. Poiēsis, Genesis, Mimēsis: Toward a Less Selfish Genealogy of Memes

Michele Kennerly, Damien Smith Pfister

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pp. 205-228

“Socrates may or may not have a gene or two alive in the world today,” evolutionary biologist Richard Dawkins once mused, “but who cares? The meme-complexes of Socrates, Leonardo, Copernicus and Marconi are still going strong.”1 By a contrast all the more notable due to his nearly identical name, ...

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10. Remix, Śūnyatā, and Prosōpopoeia: Projecting Voice in the Digital Age

Scott Haden Church

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pp. 229-251

Remix generally refers to the practice of recombining preexisting media content—popular songs, films, television programs, texts, web data—to fabricate a new work. Whatever would be called remix is completely contained and exhaustively covered by the existing term collage. ...

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11. The Jaina Rhetoric of Nonviolence and the Culture of Online Shaming

Scott R. Stroud

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pp. 252-272

“Dongle.” This neologism from the technology world refers to a software key that is physically inserted into a computer or to labeling an add-on device to create network connectivity. Heard with a certain mindset, it can induce giggling and sexualized imagery. In some contexts, it could get you fired. That is what happened to one of two software engineers who, ...

Bibliography

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pp. 273-298

Contributors

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pp. 299-302

Index

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pp. 303-310