Cover

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Title Page, Copyright Page

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pp. i-vi

Contents

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pp. vii-viii

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Acknowledgments

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pp. ix-xii

As is traditional, way too many people to list here, but I’ll give it a go.
Two people went beyond the call of duty or friendship to help me with this work.
My dissertation chair, Dr. Laura Perna, provided unreasonably prompt and helpful feedback on the executive doctorate program at the University of Pennsylvania. A gamefully designed, intrinsically motivating goal of mine was to get my work to a level where I would get feedback on a draft with fewer than...

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Prologue. Ashton to Apple—The Breakout Year

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pp. 1-4

The year 1978 was interesting for many reasons. Two popes, Paul VI and John Paul I, died within six weeks of each other, while, just before the pontifical passing, both Ashton Kutcher and James Franco were born. The Bee Gees, collectively and solo (Andy Gibb), dominated the US charts with six number-one songs, but without doubt the most significant pop-culture event of the year was Taito Corporation’s launch of Tomohiro Nishikado’s arcade game Space Invaders....

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1. A Societal Imperative: The Impetus for Online Education

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pp. 5-19

Before we dive headlong into how gamification (or one of its sub-branches) might impact higher education, the questions Where? and Why? rear their heads. To answer these questions, it is worth spending a few moments assessing how we arrived at this juncture where higher education is having to consider new formats for the delivery of their “product” in light of developing technologies and changing requirements as we near the end of the twentyfirst century’s second decade....

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2. How Did We Get Here? The Maturation of Online Education

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pp. 20-43

Before diving headlong into practitioner cases, it is worth spending some time understanding the state of online course development and deployment in higher education. As one of the few to have had a job title that actually included both those terms, I feel I have to somehow justify a position I held for almost exactly four years (2012–2016): executive director of curriculum development and deployment of Northeastern University’s College of Professional Studies....

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3. The Fairy Tale MOOC

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pp. 44-70

The University of South Florida (USF), motto Truth and Wisdom, is an American metropolitan public research university located in Tampa, Florida. Established in 1956, it was the first independent state university conceived, planned, and built during the twentieth century. It employs 6,133 academic staff (over 1,700 instructional faculty) and enrolls close to 50,000 students, with approximately 36,000 of those at the undergraduate level. A member institute of the State University System of Florida (the fourth-largest in the state), it is...

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4. The Hero’s Journey

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pp. 71-93

In bucolic Durham, New Hampshire, the picturesque campus of the University of New Hampshire (UNH) provides a scenic backdrop to some innovative programming and instruction. The UNH catalog describes economics as

the study of how societies organize themselves to produce goods and services and to distribute those products among the members of society. In the modern world, a combination of market forces, public policies and social customs...

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5. Ethical Decision Making

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pp. 94-110

The University of Waterloo (UW), established in 1957, is a public research, co-ed university with its main campus in Waterloo, Ontario, Canada. It has a reputation as one of the leading proponents of cooperative education, placing over 19,000 of its 27,000 undergraduate students with over 5,200 employers annually. It was founded with the goal of educating the engineers and technicians Canada needed for its postwar development. UW’s second chancellor cultivated the system, blending classroom, academic study with industry...

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6. Dungeons and Discourse

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pp. 111-130

Massachusetts College of Liberal Arts (MCLA) is located in North Adams, Massachusetts. With around 1,500 students and a student-faculty ratio of 1:13, 76% of students agree that professors put a lot of effort into teaching their classes (25 respondents), while its party scene gets a sanguine B− (Niche.com). Founded in 1894 for teacher training as North Adams Normal School, by 2014 MCLA had expanded to 19 majors and 35 minors with a focus on critical thinking and communication skills. It is known for its quality, affordability,...

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7. Threat of Crime and Terrorism

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pp. 131-149

Founded as the Farmer’s High School of Pennsylvania in 1855, via a spell as the Agricultural College of Pennsylvania, Penn State College became The Pennsylvania State University (Penn State) in 1953. By 2003 it had grown to the extent that it had the second-largest impact on the state economy of any organization in Pennsylvania, generating an economic effect of over $17 billion. The mission statement of this research-intensive university emphasizes teaching, research, and public service. With an annual enrollment of close to...

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8. Assessing Gamification: Conclusions and Implications

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pp. 150-167

The cases and practitioners analyzed to this point have approached the question of gamification in quite different ways, from Easter eggs and hero’s journeys through games exploring ethical decision making, fighting bosses in the realm of Logos, and solving threats of international terrorism. The range of implementations makes direct comparison and even relative assessment a challenge. None of the cases have the longitudinal or quantitative data to proclaim significance in a true statistical sense. We should certainly be wary...

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9. Catching Fire: The Model That Burned Brightest

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pp. 168-182

So, dear reader, this is the penultimate section of the text before it all gets wrapped up with a ribbon and we wait for the movie version. Having made it this far, I wonder whether you are ready for a bit of sleuthery. As a reward for carefully reading the cases, or even if you gamed the system by skimming them, I present to you now a game puzzle in this book on gameful design, an Easter egg of an activity if you like....

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Captain’s Epilogue

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pp. 183-188

The narrative of this text began with Space Invaders and PacMan (and Ashton Kutcher for a reason that now escapes me). As I come to conclusions and attempt to wrap the text with pithy conclusions, I am going to timestamp and date this with a reflection on the craze of the current day (early 2017). The Space Invaders references described the first time technology was added to the mix of gaming on a massive scale and how that, perhaps belatedly, is influencing teaching and learning 40 years on. Pokémon Go is an interesting social...

Bibliography

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pp. 189-196

Index

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pp. 197-204