In this Book

summary

How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupations

In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.

In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into “cool” and highly specialized upscale occupational niches—and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.

Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today’s postindustrial city.

Table of Contents

  1. Cover
  2. restricted access Download |
  1. Title Page, Copyright, Dedication
  2. pp. i-vi
  3. restricted access Download |
  1. CONTENTS
  2. pp. vii-viii
  3. restricted access Download |
  1. Acknowledgments
  2. pp. ix-x
  3. restricted access Download |
  1. Preface. The Daily Grind
  2. pp. xi-xxiv
  3. restricted access Download |
  1. Introduction. A Stroll through the Market
  2. pp. 1-22
  3. restricted access Download |
  1. PART I
  2. pp. 23-24
  3. restricted access Download |
  1. 1 The Cocktail Renaissance
  2. pp. 25-49
  3. restricted access Download |
  1. 2 Distilling Authenticity
  2. pp. 50-75
  3. restricted access Download |
  1. 3 Working on Men
  2. pp. 76-100
  3. restricted access Download |
  1. 4 Show the Animal
  2. pp. 101-126
  3. restricted access Download |
  1. PART II
  2. pp. 127-128
  3. restricted access Download |
  1. 5 How Middle-Class Kids Want Working-Class Jobs
  2. pp. 129-158
  3. restricted access Download |
  1. 6 The Science and the Art
  2. pp. 159-189
  3. restricted access Download |
  1. 7 Service Teaching
  2. pp. 190-224
  3. restricted access Download |
  1. 8 Getting the Job
  2. pp. 225-249
  3. restricted access Download |
  1. Epilogue. Outcomes, Implications, and Concluding Thoughts
  2. pp. 250-266
  3. restricted access Download |
  1. Methodological Appendix
  2. pp. 267-284
  3. restricted access Download |
  1. Notes
  2. pp. 285-322
  3. restricted access Download |
  1. References
  2. pp. 323-338
  3. restricted access Download |
  1. Index
  2. pp. 339-344
  3. restricted access Download |

Additional Information

ISBN
9781400884865
Related ISBN
9780691165493
MARC Record
OCLC
980736964
Pages
368
Launched on MUSE
2017-10-26
Language
English
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.