In this Book

summary
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.

Table of Contents

  1. Cover
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  1. Praise, Title Page, Copyright, Epigraphs
  2. pp. i-vi
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-xiv
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  1. Introduction
  2. pp. 1-4
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  1. 1. The Burden of Bread: Bread before Baking Powder
  2. pp. 5-17
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  1. 2. The Liberation of Cake: Chemical Independence, 1796
  2. pp. 18-32
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  1. 3. The Rise of Baking Powder Business: The Northeast, 1856–1876
  2. pp. 33-50
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  1. 4. The Advertising War Begins: "Is the Bread That We Eat Poisoned?" 1876–1888
  2. pp. 51-69
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  1. 5. The Cream of Tartar Wars: Battle Royal, 1888–1899
  2. pp. 70-81
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  1. 6. The Rise of Baking Powder Business: The Midwest, 1880s–1890s
  2. pp. 82-95
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  1. 7. The Pure Food War: Outlaws in Missouri, 1899–1905
  2. pp. 96-116
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  1. 8. The Alum War and World War I: “What a Fumin’ about Egg Albumen,” 1907–1920
  2. pp. 117-134
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  1. 9. The Federal Trade Commission Wars: The Final Federal Battle, 1920–1929
  2. pp. 135-150
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  1. 10. The Price War: The Fight for the National Market, 1930–1950
  2. pp. 151-172
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  1. 11. Baking Powder Today: Post–World War II to the Twenty-First Century
  2. pp. 173-190
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  1. Glossary
  2. pp. 191-192
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  1. Appendix: Baking Powder Use in Cookbooks
  2. pp. 193-196
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  1. Notes
  2. pp. 197-228
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  1. Bibliography
  2. pp. 229-244
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  1. Index
  2. pp. 245-256
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Additional Information

ISBN
9780252099632
Related ISBN
9780252041082
MARC Record
OCLC
978712963
Pages
264
Launched on MUSE
2017-06-04
Language
English
Open Access
No
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