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Alternative medicine, once an anti-establishment outsider, has enjoyed such growing popularity in recent years that it has generated a new medical industry, complete with adherents, practitioners, researchers, lobbyists, and regulations. As it has grown, alternative medicine has gradually assumed a different position in the provision of health care. Combining ethnographic study with quantitative data, Judith Fadlon explains the popularity of alternative medicine, as well as the ease with which individuals now move between conventional and alternative medicine and between different alternative modalities. She concludes that alternative medicine has been undergoing domestication, a process by which the foreign is rendered familiar. Although the focus of the study is urban Israel, it is argued that domestication is a major force at work in a number of Western countries.

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
  2. pp. iii-v
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-x
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  1. Introduction
  2. pp. 1-8
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  1. Chapter 1. Conceptualizing NCM
  2. pp. 9-24
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  1. Chapter 2. Setting the Scene: NCM in Israel
  2. pp. 25-38
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  1. Chapter 3. Negotiation: The NCM Clinic
  2. pp. 39-61
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  1. Chapter 4. The Patients: Group Profile and Patterns of Use
  2. pp. 63-77
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  1. Chapter 5. Dissemination: The Popular Discourse of NCM
  2. pp. 79-96
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  1. Chapter 6. Institutionalization: The NCM College
  2. pp. 97-115
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  1. Chapter 7. Conclusion: Familiarizing the Exotic
  2. pp. 117-135
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  1. Appendix: NCM Modalities Available at the Clinic
  2. pp. 137-141
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  1. Notes
  2. pp. 143-144
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  1. References
  2. pp. 145-154
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  1. Index
  2. pp. 155-157
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Additional Information

ISBN
9780791483947
Related ISBN
9780791463154
MARC Record
OCLC
62750490
Pages
168
Launched on MUSE
2012-01-01
Language
English
Open Access
No
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