Cover

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Title Page, Copyright, Dedication

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pp. i-vi

Contents

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pp. vii-viii

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Acknowledgments

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pp. ix-xii

One of the genuine pleasures of writing a book is the opportunity to acknowledge the vast network of influences and support that produced it. Because I take networks seriously, I am thrilled to be able to recognize those who impacted the current project most directly.
My time at the University of Pittsburgh shaped this project...

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1. Three Challenges for Public Deliberation

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pp. 1-17

A crowd gathers for a public debate on government surveillance programs. As the debate begins, the speakers present basic arguments about the ethics and efficacy of new surveillance technologies. Each delivers carefully crafted witticisms primed to undercut the opponent’s arguments. Those clever barbs are, to the chagrin of the audience, the only original part of...

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2. Cultural Technologies of Publicity: Rhetorics, Public Spheres, and Digital Communication Networks

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pp. 18-50

The contemporary networked world is not the first to sense discontinuities from cultural, technological, political, and economic changes. In their own tumult, the classical and the modern eras can inform contemporary public deliberation. The city-state of Athens circa 350 B.C.E. is of particular interest as a site of democratic gathering: intellectually, it was the heyday of Plato...

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3. Flooding the Zone after Trent Lott’s Toast

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pp. 51-88

Bloggers’ use of inventive reasoning to transform public argument puts the logos in the blogosphere. For Aristotle, logos was a mode of proof that involved finding the right reasoning or argument, which, “by showing or seeming to show something,” would move an audience.1 In the blogosphere, the generation of inventive rhetoric is a visible and dynamic process...

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4. Ambient Intimacy in Salam Pax’s Where Is Raed?

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pp. 89-133

In the wake of the Lott case, members of the institutional press turned their attention to the emergent genre of blogging. Words related to “emotion” were invariably invoked in these press accounts. “Blogs are cyber reality shows,” one commentator noted, “widely read diaries that publicly detail the social drama and fluctuating emotions of young lives.”1 Early adopters...

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5. Shallow Quotation on Realclimate

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pp. 134-173

By 2004, networks of blogs had formed densely interconnected, specialized discourse communities. Blogrings of different sizes mushroomed as dedicated sites for engaged discourse about their respective interests. Scientific communities were no exception, as blogs created an informal peerreview process, built social capital for bloggers, and provided a multimodal...

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6. The Prospects of Networked Rhetorics

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pp. 174-196

The advent of digital media technology recasts the historical tension between rhetorical and informationist models of communication. After many centuries of conceptualizing the mind as a machine, with inputs feeding into the turning gears of mental cogitation, the dominant metaphor for informationism now is the brain-as-computer. The brain...

Notes

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pp. 197-246

Bibliography

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pp. 247-264

Index

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pp. 265-272

Back Cover

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p. 273