In this Book

summary

Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists.

Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

Table of Contents

restricted access Download Full Book
  1. Cover
  2. restricted access
    • Download PDF Download
  1. Title Page, Copyright
  2. pp. i-iv
  3. restricted access
    • Download PDF Download
  1. Contents
  2. pp. v-vi
  3. restricted access
    • Download PDF Download
  1. Preface
  2. pp. vii-xii
  3. restricted access
    • Download PDF Download
  1. Acknowledgments
  2. pp. xiii-xiv
  3. restricted access
    • Download PDF Download
  1. 1. A General Introduction to Rhetorical Appeals
  2. pp. 1-10
  3. restricted access
    • Download PDF Download
  1. 2. Appeals to Authority and Evidence
  2. pp. 11-23
  3. restricted access
    • Download PDF Download
  1. 3. Rhetorical Situations
  2. pp. 24-37
  3. restricted access
    • Download PDF Download
  1. 4. Appeals to Time
  2. pp. 38-51
  3. restricted access
    • Download PDF Download
  1. 5. Appeals to Place
  2. pp. 52-67
  3. restricted access
    • Download PDF Download
  1. 6. Appeals to the Body
  2. pp. 68-84
  3. restricted access
    • Download PDF Download
  1. 7. Appeals to Gender
  2. pp. 85-97
  3. restricted access
    • Download PDF Download
  1. 8. Appeals to Race
  2. pp. 98-120
  3. restricted access
    • Download PDF Download
  1. 9. Appeal Through Tropes
  2. pp. 121-135
  3. restricted access
    • Download PDF Download
  1. 10. The Appeal of Narrative
  2. pp. 136-152
  3. restricted access
    • Download PDF Download
  1. Notes
  2. pp. 153-158
  3. restricted access
    • Download PDF Download
  1. Works Cited
  2. pp. 159-164
  3. restricted access
    • Download PDF Download
  1. Index
  2. pp. 165-172
  3. restricted access
    • Download PDF Download
  1. About the Author
  2. p. 173
  3. restricted access
    • Download PDF Download
  1. Back Cover
  2. restricted access
    • Download PDF Download
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.