In this Book
- Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
- Book
- 2003
- Published by: State University of New York Press
summary
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm’s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
Table of Contents
Download Full Book
- Part 1: Benchmarking Foundational Communication Processes
- Part 2: Limiting Factors in Implementing Best Practices
- Part 3: The Significance of Benchmarking Backbone Communication Processes
Additional Information
ISBN
9780791486788
DOI
MARC Record
OCLC
56066747
Pages
153
Launched on MUSE
2012-01-01
Language
English
Open Access
No