In this Book

summary
This biography of ice cream entrepreneur Ed. F. Kruse (1928–2015) looks back on a life devoted to family, community, and building one of the most successful businesses in Texas.

Starting at Blue Bell Creameries at the age of thirteen, Kruse held every position imaginable at the company, eventually becoming president and chief executive officer. Under his guidance, Blue Bell grew from a creamery serving the small communities around Brenham, Texas, to a nationally recognized brand.

Dorothy MacInerney takes readers behind the scenes at the “little creamery in Brenham.” She reveals the hard work, persistence, and dedication that went into building not only Blue Bell Creameries, but also Kruse’s reputation as a tireless worker on behalf of the place where he was born and raised, the
people whom he gathered around him at his company, and the home he so clearly treasured above everything else. This is an authentic Texas success story of a man and his guiding principles—and the generosity that compelled him to share his success with others.

After retiring, the late Kruse retained a seat on the board of directors until 2015, giving him seventy-five years of experience at Blue Bell Creameries.

Table of Contents

  1. Cover
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  1. Title Page, Copyright
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  1. Contents
  2. p. 6
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  1. Foreword
  2. pp. vii-x
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  1. Acknowledgments
  2. pp. xi-xiii
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  1. One: Each of us was put on Earth for some good reason.
  2. pp. 1-8
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  1. Two: Work hard—the harder you work, the luckier you get.
  2. pp. 9-18
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  1. Three: Be prepared.
  2. pp. 19-24
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  1. Four: You can whip almost any problem if you work hard enough and long enough.
  2. pp. 25-32
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  1. Five: Set goals and work toward them.
  2. pp. 33-40
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  1. Six: Think ahead.
  2. pp. 41-47
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  1. Seven: Do not compromise your principles.
  2. pp. 48-52
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  1. Eight: Integrity is not negotiable.
  2. pp. 53-59
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  1. Nine: Keep things in perspective.
  2. pp. 60-67
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  1. Ten: Aptitude is important, but so is attitude.
  2. pp. 68-76
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  1. Eleven: Work, don’t worry.
  2. pp. 77-81
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  1. Twelve: Maintain a sense of humor.
  2. pp. 82-88
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  1. Thirteen: Don’t assume. (It makes an “ass” out of “u” and “me.”)
  2. pp. 89-97
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  1. Fourteen: Do what you say you’re going to do.
  2. pp. 98-105
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  1. Fifteen: It’s a cinch by the inch, hard by the yard.
  2. pp. 106-114
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  1. Sixteen: Few people have original thoughts, so it’s wise to take ideas from others and put them together.
  2. pp. 115-122
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  1. Seventeen: If you can do some good, do it now.
  2. pp. 123-130
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  1. Eighteen: Thank people who have helped you.
  2. pp. 131-138
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  1. Afterword: It’s good to be humble.
  2. pp. 139-140
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  1. Appendix One: Edisms
  2. pp. 141-142
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  1. Appendix Two: In Ed’s Own Words
  2. pp. 143-152
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  1. Appendix Three: An Ed. F. Kruse and Blue Bell Creameries Time Line
  2. pp. 153-162
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  1. Appendix Four: Facts You May Not Know About Ed. F. Kruse
  2. pp. 163-166
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  1. Sources
  2. pp. 167-180
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  1. Index
  2. pp. 181-189
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  1. Back Cover
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Additional Information

ISBN
9781623493646
Related ISBN
9781623493639
MARC Record
OCLC
951527754
Pages
208
Launched on MUSE
2016-06-13
Language
English
Open Access
No
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