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University of California Press
summary
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.  
 
Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world. 

Table of Contents

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  1. Cover
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  1. Title Page, Copyright
  2. pp. i-iv
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  1. Contents
  2. pp. v-vi
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  1. Preface and Acknowledgments
  2. pp. vii-x
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  1. Introduction: On Shopping Malls and the “New Middle Classes”
  2. pp. 1-16
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  1. One. The Immateriality of the Mall: Financial Regimes, Urban Policies, and the “Latin American Boom”
  2. pp. 17-43
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  1. Two. The Globalization of Retail and the Rise of Shopping Mall Professionals
  2. pp. 44-68
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  1. Three. Retail Wars: On the Politics of Space and Informal Work
  2. pp. 69-92
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  1. Four. Inside the Class-Stratified Mall
  2. pp. 93-112
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  1. Five. Cachacos and Levantados: On the Politics of “Measuring Up”
  2. pp. 113-133
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  1. Six. Shopping Mall Fashionistas: Fast Fashion and the Work of Shopping
  2. pp. 134-160
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  1. Conclusion: Shopping Malls and the Fight for Public Space
  2. pp. 161-174
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  1. Notes
  2. pp. 175-186
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  1. Bibliography
  2. pp. 187-204
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  1. Index
  2. pp. 205-215
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  1. Image Plates
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