In this Book

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In Communications Media, Globalization, and Empire, an international team of experts analyze and critique the political economy of media communications worldwide. Their analysis takes particular account of the sometimes conflicting pressures of globalization and "neo-imperialism." The first is commonly defined as the dismantling of barriers to trade and cultural exchange and responds significantly to lobbying of the world's largest corporations, including media corporations. The second concerns U.S. pursuit of national security interests as response to "terrorism," at one level and, at others, to intensifying competition among both nations and corporations for global natural resources.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright
  2. pp. i-iv
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  1. Contents
  2. pp. v-vi
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  1. Preface
  2. pp. vii-viii
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  1. Notes on Contributors
  2. pp. ix-xii
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  1. Chapter 1 Globalization, Media and Empire: An Introduction
  2. Oliver Boyd-Barrett
  3. pp. 1-14
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  1. PART ONE: GLOBAL MEDIA OR LOCAL MEDIA GLOBALIZED?
  1. Chapter 2 Cosmopolitans and Conquistadors: Empires, Nations and Networks
  2. Graham Murdock
  3. pp. 17-32
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  1. Chapter 3 Film and Globalization
  2. Toby Miller and Richard Maxwell1
  3. pp. 33-52
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  1. Chapter 4 Cyberspace, Globalization and US Empire
  2. Oliver Boyd-Barrett1
  3. pp. 53-74
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  1. PART TWO: REGULATION AND CULTURAL COMPETITION
  1. Chapter 5 Globalization, Public Service Broadcasting and Citizen Responses
  2. Granville Williams
  3. pp. 77-90
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  1. Chapter 6 Regulating Globalization: Domestic Response to International Investment in China’s Media Market
  2. Jia Lin
  3. pp. 91-108
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  1. PART THREE: GLOBAL, NATIONAL AND LOCAL - MUTUAL ACCOMMODATIONS
  1. Chapter 7 Xinhua News Agency and Globalization: Negotiating Between the Global, the Local and the National
  2. Xin Xin
  3. pp. 111-128
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  1. Chapter 8 Localization Strategies of International Media Companies: Entering India in the 1990s
  2. Geetika Pathania-Jain
  3. pp. 129-146
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  1. Chapter 9 Transnational Media and National Vision: Television in Liberalized India
  2. Anshu Chatterjee
  3. pp. 147-163
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  1. Chapter 10 Hispanic Media Globalization
  2. Mercedes Medina
  3. pp. 164-182
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  1. PART FOUR: GLOBAL MEDIA, GLOBAL ECONOMY
  1. Chapter 11 Deregulation, Privatization and the Changing Global Media Environment
  2. Richard A. Gershon
  3. pp. 185-205
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  1. Chapter 12 Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies
  2. Kwangmi Ko Kim
  3. pp. 206-216
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  1. Chapter 13 Toward Globalization or Localization: Multinational Advertising in Eastern Europe
  2. Izabella Zandberg
  3. pp. 217-226
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  1. Chapter 14 Global Corporations, Global Public Relations
  2. Liese L. Hutchison and John J. Pauly
  3. pp. 227-242
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  1. Index
  2. pp. 243-248
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  1. Backcover
  2. p. 249
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