Cover

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p. i

Series Page

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p. ii

Title Page, Copyright

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pp. iii-iv

Contents

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pp. v-vi

Acknowledgments

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pp. vii-x

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Introduction

Mia Bay and Ann Fabian

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pp. 11-22

In December 2013, Barneys, Macy’s, and several other major New York retailers announced plans to adopt a “Customers’ Bill of Rights” in the wake of several high-profile incidents in which store officials accused black customers of theft . In June 2013, for instance, the actor Robert Brown, a star of HBO’s...

Part I: Race, Place, and Retail Spaces

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pp. 23-24

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1 Traveling Black/Buying Black: Retail and Roadside Accommodations during the Segregation Era

Mia Bay

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pp. 25-43

A “Jim Crow traveling kit” used by African American minister Joseph K. Bowler when he traveled south of the Mason-Dixon line illustrates some of practical obstacles black travelers faced in the segregated South. Th e kit, which Bowler described to a reporter for the Chicago Defender in 1922, was designed to...

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2 Retail Messages in the Ghetto Belt

Naa Oyo A. Kwate

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pp. 44-66

In an episode from the last season of the television show Seinfeld, Elaine, a white woman, dates Darryl, whom she believes is black. Because she deems it inappropriate to ask him about his race directly, she attempts to find out covertly, by looking for clues in his food and music choices. Elaine seeks...

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3 The Other Migrants: Mexican Shoppers in American Borderlands

Geraldo L. Cadava

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pp. 67-86

Two popular expressions capture the entanglement of U.S.-Mexico relations: “When the United States sneezes, Mexico catches a cold,” and “Poor Mexico, so far from God and so close to the United States.” According to both, Mexico suffers because of its proximity to the United States. However true the...

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4 Southern Retail Campaigns and the Struggle for Black Economic Freedom in the 1950s and 1960s

Traci Parker

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pp. 87-108

By the 1950s and 1960s, when African Americans organized widely publicized sit-ins and picket lines to force the desegregation of public accommodations in the American South, they had ostensibly abandoned the labor-oriented initiatives of the 1940s and focused on democratizing consumption...

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5 Servicing a Racial Regime: Gender, Race, and the Public Space of Department Stores in Baltimore, Maryland, and Johannesburg, South Africa, 1940–1970

Bridget Kenny

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pp. 109-130

“SEPARA TE IS NOT EQUAL: Please do not buy in Huzlers, The Hecht-May Company or Stewarts. These stores are not fair to all people,” reads a fl yer from March 1960 addressed to Baltimore’s shopping public.1 Rejecting the logic of “separate but equal,” in the spring of 1960, African...

Part II: Race, Retail, and Communities

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pp. 131-132

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6 Athabascan Village Stores: Subsistence Shopping in Interior Alaska in the 1940s

John W. Heaton

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pp. 133-150

For Alaskans, 1971 represents a pivotal moment in the state’s history. In that year, the Alaska Native Claims Sett lement Act (ANCSA) extinguished Native land title, created Native corporations, and set the stage for the passage of the Alaska National Interest Lands Conservation Act (ANILCA) in 1980, which established...

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7 Deghettoizing Chinatown: Race and Space in Postwar America

Ellen D. Wu

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pp. 151-172

“Orientals”—Chinese and Japanese Americans in particular— underwent an extraordinary racial makeover in the mid-twentieth-century United States. Widely thought to be the “yellow peril” and “aliens ineligible to citizenship” since the late nineteenth century, Asian Americans came to be...

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8 Marketing Identity, Negotiating Boundaries: Ethnic Entrepreneurship in the Coffeehouses and Narghile Lounges of Paterson, New Jersey

Neiset Bayouth

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pp. 173-185

Smoking narghile has long been a common practice in the Middle East and is embedded in the region’s cultural rituals. It first emerged as a communal practice during the Ottoman Empire at places to rest and exchange goods along the trade routes between Europe and Asia. These predominantly male...

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9 The Changing Politics of Latino Consumption: Debates Related to Downtown Santa Ana’s New Urbanist and Creative City Redevelopment

Johana Londono and Erualdo R. Gonzalez

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pp. 186-209

For over half a century, downtown Santa Ana, California, has been a magnet for poor, working-class, and immigrant Mexican culture and consumption in Orange County. From the 1950s onward, Mexicans flocked to Fourth Street, downtown’s main drag, in search of entertainment, shopping, and eating...

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10 The Spatial Politics of Black Business Closure in Central Brooklyn

Stacey A. Sutton

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pp. 210-232

City planners, policy makers, and community advocates are oft en at loggerheads over how to balance inner-city neighborhood revitalization, preservation, and development. Despite the conundrum, there is general agreement that neighborhood retail corridors are important gateways into communities...

Part III: The Inner Landscapes of Racialized Consumption

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pp. 233-234

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11 Selling Voodoo in Migration Metropolises

Melissa L. Cooper

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pp. 235-255

In March 1937, moviegoers who were gathered in New York City’s Radio City Music Hall saw a short film titled Harlem’s Black Magic. Th e short film, a segment in a newsreel produced by the docudrama series The March of Time!, announced that more than 100,000 New York City blacks were engaged...

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12 “A Fantasy in Fashion”: Luxury Dressing and African American Lifestyle Magazines in the 1980s

Siobhan Carter-David

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pp. 256-272

In the inaugural issue of Modern Black Men, an African American lifestyle magazine founded in 1984, editor and publisher George C. Pryce informed the readers he hoped to att ract that Modern Black Men was “the fi rst bi-monthly lifestyle magazine created expressly for you, the educated, serious, professional-managerial...

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13 Racial Discrimination in Retail Settings: A Liberation Psychology Perspective

Jerome D. Williams, Geraldine Rosa Henderson, Sophia R. Evett, and Anne-Marie G. Hakstian

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pp. 273-287

“Th ere are very few African-American men in this country who haven’t had the experience of being followed when they were shopping in a department store. Th at includes me,” noted President Barack Obama in a speech he made aft er hearing that George Zimmerman had been acquitt ed of the slay...

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14 Does the Retail Environment Affect Mental Health? Satisfaction with Neighborhood Retail and Social Well-Being among African Americans in New York City

Azure B. Thompson and Sharese N. Porter

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pp. 288-304

Environmental justice mandates that no population, because of policies or economic disempowerment, is forced to bear a disproportionate exposure to and burden of harmful environmental conditions. While the concept of environmental justice oft en connotes addressing conditions such as air...

Notes on Contributors

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pp. 305-308

Index

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pp. 309-324