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In a period characterized by expanding markets, national consolidation, and social upheaval, print culture picked up momentum as the nineteenth century turned into the twentieth. Books, magazines, and newspapers were produced more quickly and more cheaply, reaching ever-increasing numbers of readers. Volume 4 of A History of the Book in America traces the complex, even contradictory consequences of these changes in the production, circulation, and use of print.

Contributors to this volume explain that although mass production encouraged consolidation and standardization, readers increasingly adapted print to serve their own purposes, allowing for increased diversity in the midst of concentration and integration. Considering the book in larger social and cultural networks, essays address the rise of consumer culture, the extension of literacy and reading through schooling, the expansion of secondary and postsecondary education and the growth of the textbook industry, the growing influence of the professions and their dependence on print culture, and the history of relevant technology. As the essays here attest, the expansion of print culture between 1880 and 1940 enabled it to become part of Americans' everyday business, social, political, and religious lives.

Contributors:
Megan Benton, Pacific Lutheran University
Paul S. Boyer, University of Wisconsin-Madison
Una M. Cadegan, University of Dayton
Phyllis Dain, Columbia University
James P. Danky, University of Wisconsin-Madison
Ellen Gruber Garvey, New Jersey City University
Peter Jaszi, American University
Carl F. Kaestle, Brown University
Nicolas Kanellos, University of Houston
Richard L. Kaplan, ABC-Clio Publishing
Marcel Chotkowski LaFollette, Washington, D.C.
Elizabeth Long, Rice University
Elizabeth McHenry, New York University
Sally M. Miller, University of the Pacific
Richard Ohmann, Wesleyan University
Janice A. Radway, Duke University
Joan Shelley Rubin, University of Rochester
Jonathan D. Sarna, Brandeis University
Charles A. Seavey, University of Missouri, Columbia
Michael Schudson, University of California, San Diego
William Vance Trollinger Jr., University of Dayton
Richard L. Venezky (1938-2004)
James L. W. West III, Pennsylvania State University
Wayne A. Wiegand, Florida State University
Michael Winship, University of Texas at Austin
Martha Woodmansee, Case Western Reserve University



Table of Contents

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  1. Cover
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  1. Title Page, Copyright
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  1. Contents
  2. pp. v-viii
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  1. Figures and Tables
  2. pp. ix-xi
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  1. Contributors
  2. pp. xiii-xiv
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  1. Editors’ and Authors’ Acknowledgments
  2. pp. xiv-xvii
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  1. Prologue
  2. pp. 1-4
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  1. Section I. Print in Motion
  1. CHAPTER 1 A Framework for the History of Publishing and Reading in the United States, 1880–1940
  2. Carl F. Kaestle and Janice A. Radway
  3. pp. 7-21
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  1. CHAPTER 2 Seeing the Sites: Readers, Publishers, and Local Print Cultures in 1880
  2. Carl F. Kaestle
  3. pp. 22-46
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  1. Section II. The Publishing Trades
  1. Introduction
  2. Carl F. Kaestle and Janice A. Radway
  3. pp. 49-55
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  1. CHAPTER 3 The Rise of a National Book Trade System in the United States
  2. Michael Winship
  3. pp. 56-77
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  1. CHAPTER 4 The Expansion of the National Book Trade System
  2. James L. W. West III
  3. pp. 78-89
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  1. CHAPTER 5 Copyright in Transition
  2. Peter Jaszi and Martha Woodmansee
  3. pp. 90-101
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  1. CHAPTER 6 Diverging Paths: Books and Magazines in the Transition to Corporate Capitalism
  2. Richard Ohmann
  3. pp. 102-115
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  1. CHAPTER 7 From Partisanship to Professionalism: The Transformation of the Daily Press
  2. Richard L. Kaplan
  3. pp. 116-139
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  1. CHAPTER 8 Persistence of Vision: Partisan Journalism in the Mainstream Press
  2. Michael Schudson
  3. pp. 140-150
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  1. CHAPTER 9 Unruly Servants: Machines, Modernity, and the Printed Page
  2. Megan Benton
  3. pp. 151-169
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  1. CHAPTER 10 Ambivalent Advertising: Books, Prestige, and the Circulation of Publicity
  2. Ellen Gruber Garvey
  3. pp. 170-190
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  1. Section III. The Social Uses of Print
  1. Introduction
  2. Carl F. Kaestle and Janice A. Radway
  3. pp. 193-196
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  1. CHAPTER 11 Learned and Literary Print Cultures in an Age of Professionalization and Diversification
  2. Janice A. Radway
  3. pp. 197-233
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  1. CHAPTER 12 Crafting a Communications Infrastructure: Scientific and Technical Publishing in the United States
  2. Marcel Chotkowski LaFollette
  3. pp. 234-259
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  1. CHAPTER 13 The Government as Publisher
  2. Charles A. Seavey with Caroline F. Sloat
  3. pp. 260-275
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  1. CHAPTER 14 Gilded-Age Consensus, Repressive Campaigns, and Gradual Liberalization: The Shifting Rhythms of Book Censorship
  2. Paul S. Boyer
  3. pp. 276-298
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  1. CHAPTER 15 Distinctive Media: The European Ethnic Press in the United States
  2. Sally M. Miller
  3. pp. 299-311
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  1. CHAPTER 16 Exiles, Immigrants, and Natives: Hispanic Print Culture in What Became the Mainland of the United States
  2. Nicolás Kanellos
  3. pp. 312-338
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  1. CHAPTER 17 Reading, Writing, and Resisting: African American Print Culture
  2. James P. Danky
  3. pp. 339-358
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  1. CHAPTER 18 An Outpouring of “Faithful” Words: Protestant Publishing in the United States
  2. William Vance Trollinger Jr
  3. pp. 359-375
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  1. CHAPTER 19 Two Ambitious Goals: American Jewish Publishing in the United States
  2. Jonathan D. Sarna
  3. pp. 376-391
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  1. CHAPTER 20 Running the Ancient Ark by Steam: Catholic Publishing
  2. Una M. Cadegan
  3. pp. 392-408
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  1. Section IV. Readers and Reading
  1. Introduction
  2. Carl F. Kaestle and Janice A. Radway
  3. pp. 411-414
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  1. CHAPTER 21 From McGuffey to Dick and Jane: Reading Textbooks
  2. Richard L. Venezky with Carl F. Kaestle
  3. pp. 415-430
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  1. CHAPTER 22 The American Public Library: Construction of a Community Reading Institution
  2. Wayne A. Wiegand
  3. pp. 431-451
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  1. CHAPTER 23 The Great Libraries
  2. Phyllis Dain
  3. pp. 452-470
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  1. Introduction
  2. Carl F. Kaestle and Janice A. Radway
  3. pp. 471-475
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  1. CHAPTER 24 Aflame with Culture: Reading and Social Mission in the Nineteenth-Century White Women’s Literary Club Movement
  2. Elizabeth Long
  3. pp. 476-490
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  1. CHAPTER 25 Reading and Race Pride: The Literary Activism of Black Clubwomen
  2. Elizabeth McHenry
  3. pp. 491-510
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  1. CHAPTER 26 Making Meaning: Analysis and Affect in the Study and Practice of Reading
  2. Joan Shelley Rubin
  3. pp. 511-527
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  1. Epilogue
  2. Carl F. Kaestle and Janice A. Radway . .
  3. pp. 528-536
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  1. Notes
  2. pp. 537-622
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  1. Bibliographical Essay
  2. pp. 623-648
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  1. Index
  2. pp. 649-669
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