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"The most comprehensive bibliography yet published in the public opinion field." —Journalism Quarterly. Besides a selection of the most significant titles from earlier years, this book contains a comprehensive listing of books, pamphlets, and articles which appeared between 1934 and 1943.

Originally published in 1946.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright
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  1. Preface
  2. pp. v-vii
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  1. Acknowledgments
  2. p. viii
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  1. Table of Contents
  2. p. ix
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  1. The Science of Mass Communication: Four Essays
  1. Introduction
  2. pp. 1-3
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  1. Communication Channels
  2. Ralph Casey
  3. pp. 4-30
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  1. The Political Communication Specialist of Our Times
  2. Bruce Lannes Smith
  3. pp. 31-73
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  1. Describing the Contents of Communications
  2. Howard D. Lasswell
  3. pp. 74-94
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  1. Describing the Effects of Communications
  2. Harold D. Lasswell
  3. pp. 95-118
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  1. Bibliography
  1. One Hundred and Fifty Outstanding Titles on Propaganda, Communication, and Public Opinion
  2. pp. 121-125
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  1. Organization of Bibliography
  2. pp. 126-128
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  1. PART l. PROPAGANDA STRATEGY
  2. pp. 129-167
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  1. PART 2. PROPAGANDA CLASSIFIED BY THE NAME OF THE PROMOTING GROUP
  2. pp. 168-216
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  1. PART 3. PROPAGANDA CLASSIFIED BY THE RESPONSE TO BE ELICITED
  2. pp. 217-233
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  1. PART 4. THE SYMBOLS AND PRACTICES OF WHICH PROPAGANDA MAKES USE OR TO WHICH IT ADAPTS ITSELF
  2. pp. 234-254
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  1. PART 5. CHANNELS OF COMMUNICATION
  2. pp. 255-350
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  1. PART 6. MEASUREMENT
  2. pp. 351-377
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  1. PART 7. CONTROL AND CENSORSHIP OF COMMUNICATION
  2. pp. 378-392
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  1. Author and Subject Index to Bibliography
  2. pp. 393-435
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