In this Book

summary
Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.

Table of Contents

restricted access Download Full Book
  1. Cover
  2. restricted access
    • Download PDF Download
  1. Title Page, Copyright, Dedication
  2. restricted access
    • Download PDF Download
  1. Contents
  2. pp. vii-viii
  3. restricted access
    • Download PDF Download
  1. Illustrations
  2. pp. ix-x
  3. restricted access
    • Download PDF Download
  1. Acknowledgments
  2. pp. xi-xii
  3. restricted access
    • Download PDF Download
  1. Introduction: Beer’s Evolution into a Japanese Commodity
  2. pp. 1-5
  3. restricted access
    • Download PDF Download
  1. 1. Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868-1906
  2. pp. 6-54
  3. restricted access
    • Download PDF Download
  1. 2. Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906-36
  2. pp. 55-107
  3. restricted access
    • Download PDF Download
  1. 3. Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45
  2. pp. 108-145
  3. restricted access
    • Download PDF Download
  1. 4. “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945-72
  2. pp. 146-191
  3. restricted access
    • Download PDF Download
  1. 5. Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945-72
  2. pp. 192-222
  3. restricted access
    • Download PDF Download
  1. 6. Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution since the 1970s
  2. pp. 223-237
  3. restricted access
    • Download PDF Download
  1. Conclusion: Biiru no Nihonka – The “Japanization” of Beer
  2. pp. 238-240
  3. restricted access
    • Download PDF Download
  1. Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869-1949
  2. pp. 241-251
  3. restricted access
    • Download PDF Download
  1. Glossary
  2. pp. 252-255
  3. restricted access
    • Download PDF Download
  1. Notes
  2. pp. 256-281
  3. restricted access
    • Download PDF Download
  1. Bibliography
  2. pp. 282-291
  3. restricted access
    • Download PDF Download
  1. Index
  2. pp. 292-302
  3. restricted access
    • Download PDF Download
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.