Cover

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Title Page, Copyright Page

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Contents

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pp. v-vi

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Foreword

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pp. vii-x

A preliminary and tentative version of this text (dealing with a semiotics of visual and architectural signs) was written and published in 1967 as Appunti per una semiologia delle comunicazioni visive. A more theoretically oriented version — offering an overall view of semiotics and containing a long epistemological discussion on structuralism — was published in 1968 as La struttura assente. ...

Note on graphic conventions

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pp. xi-xii

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0. Introduction – Toward a Logic of Culture

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pp. 3-31

The aim of this book is to explore the theoretical possibility and the social function of a unified approach to every phenomenon of signification and/or communication. Such an approach should take the form of a general semiotic theory, able to explain every case of sign-function in terms of underlying systems of elements mutually correlated by one or more codes. ...

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1. Signification and Communication

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pp. 32-47

If every communication process must be explained as relating to a system of significations, it is necessary to single out the elementary structure of communication at the point where communication may be seen in its most elementary terms. Although every pattern of signification is a cultural convention, there is one communicative process in which there seems to be no cultural convention at all, ...

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2. Theory of Codes

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pp. 48-150

When a code apportions the elements of a conveying system to the elements of a conveyed system, the former becomes the expression of the latter and the latter becomes the content of the former. A sign-function arises when an expression is correlated to a content, both the correlated elements being the functives of such a correlation. ...

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3. Theory of Sign Production

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pp. 151-313

What happens when I produce a sign or a string of signs? First of all I must accomplish a task purely in terms of physical stress, for I have to 'utter'. Utterances are usually considered as emissions of sounds, but one may enlarge this notion and consider as 'utterances' any production of signals. ...

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4. The Subject of Semiotics

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pp. 314-318

Since it has been said that the labor of sign production also represents a form of social criticism and of social practice, a sort of ghostly presence, until now somewhat removed from the present discourse, finally makes an unavoidable appearance. What is, in the semiotic framework, the place of the acting subject of every semiosic act? ...

References

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pp. 319-346

Index of authors

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pp. 347-350

Index of subjects

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pp. 351-354