Cover

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Title Page, Copyright, Dedication, Epigraph

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Contents

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pp. vii-viii

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Acknowledgments

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pp. ix-xii

The idea that this project could become a book was born over a few Belgian beers on the west end of Pittsburgh. Among the many esteemed writers around the table at the Sharp Edge Creekhouse, I have Mike Aquilina, Craig Maier, Bob Lockwood...

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Introduction

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pp. 1-18

In 2011 by one estimate the most photographed landmark in New York City was not Rockefeller Center or Times Square; it was the Apple Store on Fifth Avenue (see facing page).¹ The shimmering glass cube is otherworldly. The $7 million structure stands thirty-two...

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1. Macintosh Myths: Allegories for the Information Age

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pp. 19-40

When Steve Jobs introduced the Macintosh computer in a California auditorium in 1984, he looked more like a university professor than a hippie turned computer impresario. Dressed in a green bow tie and dark blazer, he announced to the audience...

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2. iPod Devotion: Acoustic Ecstasy and Altered States

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pp. 41-58

In October 2001, Steve Jobs unveiled Apple’s portable digital music player, iPod, to a relatively sedate group of journalists and investors. The announcement was not typical for an Apple product launch. The public mood was somber after the terrorist attacks of 9/11, just...

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3. iPhone Worship: “Touching is believing”

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pp. 59-76

Steve Jobs’ first experience designing telephones involves the now famous story of the “blue box” device. In the early 1970s, Jobs’ friend Steve Wozniak was captivated by an Esquire story about the creator of a phone-hacking device that made it possible to...

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4. Technology and Religion

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pp. 77-94

In a diary published after his death, American artist Andy Warhol remembers a man persistently calling to offer him a free Macintosh computer. Warhol never called the man back. Months later, Warhol met the magnanimous mystery caller at John Lennon’s apartment on...

Conclusion

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pp. 95-106

Notes

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pp. 107-128

Bibliography

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pp. 129-142

Index

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pp. 143-147