Cover

pdf iconDownload PDF
 

Title page, Copyright, Dedication

pdf iconDownload PDF

pp. i-vi

Contents

pdf iconDownload PDF

pp. vii-x

read more

Acknowledgments

pdf iconDownload PDF

pp. xi-xii

I never met him, but I know Chalmers Alexander (Princeton, Class of 1932). Agnes Edwards (Berkeley, Class of 1921), annoys me, and I definitely would hang out with Nancy Murray (Radcliffe, Class of 1946). I would have borrowed Nancy’s...

read more

Introduction

pdf iconDownload PDF

pp. 1-11

What are you wearing? Whether it is jeans and sneakers or khakis with a sports coat, chances are college kids made it cool. The modern American wardrobe was born on the college campus in the first half of the twentieth century. Its creators were the knickers-clad members of...

read more

1. In the Public Eye

pdf iconDownload PDF

pp. 12-42

In the first half of the twentieth century, college students seemed to be everywhere. Their football games were followed at a national level, their dances were deemed immoral, and their hygiene habits were suspect. Journalists, social commentators...

read more

2. On the Campus

pdf iconDownload PDF

pp. 43-69

Casual style was born of practicality. Students chose low-heeled oxfords for long walks across the quad and cardigan sweaters to stay warm in drafty buildings. One Vassar student foretold the fashion future: “If dormitory temperatures next year are as low as they...

read more

3. In the Dorm

pdf iconDownload PDF

pp. 70-91

“Dormitory life,” wrote the Radcliffe News in 1938, “is a noun that defies definition.” Cigarette breaks, impromptu pranks, “bull” sessions, and midnight snacks were only part of communal living. To many dwellers, “their conversation, their shared...

read more

4. On a Date

pdf iconDownload PDF

pp. 92-115

Nearly every student had at least one—a date. Even Chalmers Alexander went to dinner with “that Russell girl,” a soon-to-be Smith freshman, “plump in tendency but so far not plump, rather pretty with irregular...

read more

5. In the Gym

pdf iconDownload PDF

pp. 116-137

In May 1930, the editors of the Dartmouth challenged their readers to “bring forth your treasured possession—be it tailored to fit or old flannels delegged” so that the men could “lounge forth to the supreme pleasure of...

read more

Conclusion

pdf iconDownload PDF

pp. 138-146

This book is about more than clothing. It is about how, when, where, and why cultural standards are tested and then recast. At its most overt, casual style broke with thousands of years of tradition when we used clothing as a steadfast...

Notes

pdf iconDownload PDF

pp. 147-176

Bibliography

pdf iconDownload PDF

pp. 177-192

Index

pdf iconDownload PDF

pp. 193-196