Cover

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Title page, Copyright page

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pp. i-iv

Contents

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pp. v-vi

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Preface

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pp. vii-x

I have done a lot of work on epideictic throughout my life, from a two-volume book in French entitled La rhétorique de l’ éloge dans le monde gréco-romain (The rhetoric of praise in the Greco-Roman world) to more recent papers. Yet I must confess that after decades of research, this topic still seems to possess diffi cult and puzzling aspects....

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Acknowledgments

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pp. xi-xii

This book originated in a seminar delivered by the author at the Rhetoric Society of America (RSA) meeting in May 2012 in Philadelphia and sponsored by the International Society for the History of Rhetoric (ISHR). I would like to remember Michael Leff (1941– 2010), a great scholar of rhetoric who, in his capacity as a president of the RSA, first invited me...

A Note on Sources

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pp. xiii-xvi

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1. The Unstoppable Rise of Epideictic

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pp. 1-28

Th e birth of rhetorical praise took place in Athens, after the Greco-Persian wars. Poetical praise had long existed (for example in Pindar’s victory odes). Concerning prose, we first hear talk of eulogy speeches with the genre of the funeral oration (epitaphios logos), in the decade 470– 461 BC.1 Preserved specimens include...

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2. The Grammar of Praise

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pp. 29-65

The intense activity, practical and theoretical, that took place during the evolution of epideictic rhetoric led to a number of technical advances. Th ese advances focused especially on the structure and style of speeches. Th e ancient system of epideictic off ered lists of commonplaces to be used for each sort of praised object as well as lists of diff erent...

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3. Why Epideictic Rhetoric?

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pp. 66-100

The Greco-Roman world of the Roman Empire built for itself a rhetoric suited to its new condition, and that was to a great extent epideictic rhetoric. We today may not look upon this development so sympathetically; by “we” I mean Americans, Frenchmen, and citizens of modern parliamentary democracies in general....

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4. New Approaches in Epideictic

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pp. 101-120

In the following pages, we would like to point out some avenues of research that are opening up today as a means to better interpret epideictic and that deserve investigation. We shall limit ourselves merely to touching upon some ideas and presenting some examples and quotations, fully aware that they demand in-depth study and hoping that they will provide material for future discussion....

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Epilogue

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pp. 121-122

Epideictic gradually earned its place within the fi eld of rhetoric, and following its irresistible rise it triumphed in the Greco-Roman world of the Imperial age. At this high point, epideictic technique was much more than a repertory of procedures. It set forth structures, an aesthetic, and a system of representations. It was an abstract tool that permitted recognition and expression of society’s values....

Notes

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pp. 123-132

Bibliography

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pp. 133-154

Index

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pp. 155-166