Cover

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Title page, Copyright

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Acknowledgments

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Contents

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Introduction: A Translocal Approach to Imagining the Global

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pp. 1-21

The short vignette above, drawn from my experience in a small French community, illustrates the extent to which elements of “the global” have come to permeate individuals’ daily lives. As space-and time-defying communication technologies facilitate virtual mixing on an increasingly global scale, this kind...

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1. Un-American Idols: How the Global/National/Local Intersect

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pp. 22-35

The product of a combination of deregulation policies, the growing globalization and simultaneous fragmentation of television audiences spurred by cable’s constant search for niche markets, efforts on the part of traditional networks to reclaim their audience, and across-the- board increased commercial...

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2. Holier-than-Thou: Representing the “Other” and Vindicating Ourselves in International News

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pp. 36-59

Unlike reality television, whose engagement with both the global and “the real” is often a point of contention, news ostensibly engages in an effort to “accurately represent” the global. It proposes to “bring the world” to its audiences—think of the “world” section of the New York Times, or the BBC’s...

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3. Talking about non-no: (Re)fashioning Race and Gender in Global Magazines

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pp. 60-76

The quotes above illustrate the extent to which global media have entered individuals’ daily lives in an increasingly fast-paced world that “has become small.” We have seen, however, that the hybrid cultural forms that emerge from our coincident engagement with the global, national, and local are frequently...

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4. Disjuncture and Difference from the Banlieue to the Ganba: Embracing Hip-hop as a Global Genre

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pp. 77-100

Hip-hop’s mixing of musical influences from a variety of cultural contexts, its simultaneous assertions of global universality and local authenticity, its intricate articulation of multiple identities, and its extreme commercial success (ironically built upon claims to represent subaltern voices) powerfully illustrate...

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5. What West Is It? Anime and Manga according to Candy and Goldorak

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pp. 101-123

If Japan’s rise to economic superpower dominated U.S. academic discussions in the 1980s, the last 15 years or so have been marked by an intense fascination, both in academic and popular discourse, with the country’s perceived increase in global cultural influence (see, for example, Faiola, 2003; Talbot...

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6. Imagining the Global: Transnational Media and Global Audiences

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pp. 124-141

This book has suggested that what is most distinctive about our contemporary condition is not just the extent to which different world economies and cultures are interconnected but the extent to which we are aware of this interconnection. The obvious markers of globalization surrounding us...

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7. Lessons from a Translocal Approach—or, Reflections on Contemporary Glocamalgamation

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pp. 142-152

This book set out to examine hybridity’s “finer points and meanings” (Pieterse, 2009, p. viii) through a number of case studies of globalized cultural forms and their “local” negotiation. Considering three sites in relationship to each other and in different configurations, it has explored the multiple ways...

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Conclusion: Getting over Our “Illusion d’optique”

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pp. 153-156

In his seminal work on the hybrid nature of contemporary cultures, Argentinian Mexican cultural critic Néstor García Canclini describes the anthropologist as entering the city by foot, the sociologist “by car and via the main highway,” and “the communications scholar by plane” (1995, p. 4). The...

Notes

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pp. 157-164

Bibliography

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pp. 165-184

Index

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pp. 185-192