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The core dilemma in environmental advocacy may be illustrated by the question, "When we communicate about the world, should we stress what we know or what we feel?" The contributors to The Symbolic Earth argue that it is more important to decide how we should talk about what we know and feel. In their view, the environment is larely a product of how we talk about the world.

Because the environment is a social construction, the only hope we have of preserving it is to understand and alter the fundamental ways we discuss it. This collection first examines the ways in which discourse creates environment perceptions. Subjects discussed range from the description of natural scenery to the advocacy of political interest groups, from the everyday interactions of citizens facing environmental crises to the greenwashing of corporate imagemakers, and from the psychology of the mass public to the social constructions of the mass media. The authors include nationally known scholars of environmental history, rhetorical theory, ethnography, communication and journalism studies, public policy, and media criticism.

Table of Contents

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  1. Cover
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  1. Title page, Copyright
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  1. Contents
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  1. Introduction
  2. James G. Cantrill, Christine L. Oravec
  3. pp. 1-6
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  1. Part I: The Field and Context of Environmental Discourse
  1. 1. Tracking the Elusive Jeremiad: The Rhetorical Character of American Environmental Discourse
  2. John Opie, Norbert Elliot
  3. pp. 9-37
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  1. 2. Naturalizing Communication and Culture
  2. Donal Carbaugh
  3. pp. 38-57
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  1. 3. To Stand Outside Oneself: The Sublime in the Discourse of Natural Scenery
  2. Christine L. Oravec
  3. pp. 58-75
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  1. 4. Perceiving Environmental Discourse: The Cognitive Playground
  2. pp. 76-94
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  1. 5. Environmental Advocacy in the Corridors of Government
  2. Michael E. Kraft, Diana Wuertz
  3. pp. 95-122
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  1. 6. Retalking Environmental Discourses from a Feminist Perspective: The Radical Potential of Ecofeminism
  2. Connie Bullis
  3. pp. 123-148
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  1. Part II: Case Studies in Environmental Communication
  1. 7. "What to Do with the Mountain People?": The Darker Side of the Successful Campaign to Establish the Great Smoky Mountains National Park
  2. Bruce J. Weaver
  3. pp. 151-175
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  1. 8. Plastics as a "Natural Resource": Perspective by Incongruity for an Industry in Crisis
  2. Patricia Paystrup
  3. pp. 176-197
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  1. 9. Valuation Analysis in Environmental Policy Making: How Economic Models Limit Possibilities for Environmental Advocacy
  2. Tarla Rai Peterson, Markus J. Peterson
  3. pp. 198-218
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  1. 10. Liberal and Pragmatic Trends in the Discourse of Green Consumerism
  2. M. Jimmie Killingsworth, Jacqueline S. Palmer
  3. pp. 219-240
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  1. 11. The Mass Media ((Discover" the Environment: Influences on Environmental Reporting in the First Twenty Years
  2. David B. Sachsman
  3. pp. 241-256
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  1. 12. Media Frames and Environmental Discourse: The Case of "Focus: Logjam"
  2. Harold P. Schlechtweg
  3. pp. 257-277
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  1. List of Contributors
  2. pp. 278-280
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  1. Index
  2. pp. 281-284
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