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Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant, but also the age of showbiz politics.

Table of Contents

  1. Cover
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  1. Title Page, Copyright
  2. pp. i-vi
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  1. Contents
  2. pp. vii-x
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  1. Acknowledgments
  2. pp. xi-xiv
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  1. Abbreviations
  2. pp. 16-17
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  1. INTRODUCTION: Put on a Show!
  2. pp. 18-28
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  1. 1 California-Made Spectacles
  2. pp. 29-58
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  1. 2 The Hollywood Dream Machine Goes to War
  2. pp. 59-91
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  1. 3 The Glittering Robes of Entertainment
  2. pp. 92-118
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  1. 4 Defending the American Way of Life
  2. pp. 119-145
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  1. 5 Building a Star System in Politics
  2. pp. 146-174
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  1. 6 Asserting the Sixth Estate
  2. pp. 175-204
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  1. 7 The Razzle Dazzle Strategy
  2. pp. 205-241
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  1. CONCLUSION: The Washington Dream Machine
  2. pp. 242-249
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  1. Notes
  2. pp. 250-295
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  1. Bibliography
  2. pp. 296-309
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  1. Index
  2. pp. 310-328
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Additional Information

ISBN
9781469619811
Related ISBN
9781469617916
MARC Record
OCLC
891589502
Pages
304
Launched on MUSE
2015-01-01
Language
English
Open Access
No
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