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Since the mass production of Henry Ford’s Model T, car enthusiasts have been redesigning, rebuilding, and reengineering their vehicles for increased speed and technical efficiency. They purchase aftermarket parts, reconstruct engines, and enhance body designs, all in an effort to personalize and improve their vehicles. Why do these car enthusiasts modify their cars and where do they get their aftermarket parts? Here, David N. Lucsko provides the first scholarly history of America’s hot rod business. Lucsko examines the evolution of performance tuning through the lens of the $34-billion speed equipment industry that supports it. As early as 1910, dozens of small shops across the United States designed, manufactured, and sold add-on parts to consumers eager to employ new technologies as they tinkered with their cars. Operating for much of the twentieth century in the shadow of the Big Three automobile manufacturers—General Motors, Ford, and Chrysler—these businesses grew at an impressive rate, supplying young and old hot rodders with thousands of performance-boosting gadgets. Lucsko offers a rich and heretofore untold account of the culture and technology of the high-performance automotive aftermarket in the United States, offering a fresh perspective on the history of the automobile in America.

Table of Contents

  1. Cover
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  1. Frontmatter
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  1. Contents
  2. p. vii
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  1. Preface
  2. pp. ix-xiii
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  1. List of Abbreviations
  2. pp. xv-xvi
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  1. Introduction
  2. pp. 1-12
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  1. ONE: Faster Flivvers, 1915–1927
  2. pp. 13-39
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  1. TWO: Westward Ho, 1928–1942
  2. pp. 40-64
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  1. THREE: From Hot Rods to Hot Rodding, 1945–1955
  2. pp. 65-84
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  1. FOUR: The California Hot Rod Industry, 1945–1955
  2. pp. 85-102
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  1. FIVE: Factory Muscle, 1955–1970
  2. pp. 103-122
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  1. SIX: Bolt-on Power, 1955–1970
  2. pp. 123-143
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  1. SEVEN: The Speed Equipment Manufacturers Association
  2. pp. 144-159
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  1. EIGHT: “Ink-Happy Do-Gooders,” 1960–1978
  2. pp. 160-181
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  1. NINE: “This Dreadful Conspiracy,” 1966–1984
  2. pp. 182-208
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  1. TEN: The Best of Times, the Worst of Times, 1970–1990
  2. pp. 209-234
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  1. Conclusion
  2. pp. 235-245
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  1. Notes
  2. pp. 247-315
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  1. Glossary
  2. pp. 317-326
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  1. Essay on Sources
  2. pp. 327-333
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  1. Index
  2. pp. 335-343
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Additional Information

ISBN
9781421402741
Related ISBN
9780801889905
MARC Record
OCLC
794701450
Pages
368
Launched on MUSE
2012-01-01
Language
English
Open Access
No
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