In this Book

summary

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1995.

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Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
  2. pp. i-vi
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  1. Contents
  2. pp. vii-viii
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  1. Preface
  2. pp. ix-xiv
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  1. Introduction
  2. pp. 3-6
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  1. I Advertising: Financial Support and Structural Subversion of a Democratic Press
  2. pp. 7-43
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  1. II Advertising and the Content of a Democratic Press
  2. pp. 44-70
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  1. III Economic Analysis of Advertising's Effect on the Media
  2. pp. 71-82
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  1. IV Policy Proposals
  2. pp. 83-117
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  1. V The Constitutionality of Taxation or Regulation of Advertising
  2. pp. 118-138
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  1. Mathematical Appendix
  2. pp. 139-140
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  1. Notes
  2. pp. 141-190
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  1. Index
  2. pp. 191-203
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Additional Information

ISBN
9781400863556
MARC Record
OCLC
889252585
Pages
214
Launched on MUSE
2015-01-01
Language
English
Open Access
No
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