In this Book

summary

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1980.

The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Table of Contents

  1. Cover
  2. restricted access Download |
  1. Title Page, Copyright, Dedication
  2. restricted access Download |
  1. Foreword (1980)
  2. pp. vii-viii
  3. restricted access Download |
  1. Foreword
  2. pp. ix-xii
  3. restricted access Download |
  1. Preface
  2. pp. xiii-xiv
  3. restricted access Download |
  1. Contents
  2. pp. xv-xvi
  3. restricted access Download |
  1. 1. Why concern yourself?
  2. pp. 3-15
  3. restricted access Download |
  1. 2. May we presume?
  2. pp. 16-31
  3. restricted access Download |
  1. 3. Who left it open?
  2. pp. 32-54
  3. restricted access Download |
  1. 4. Boy or girl?
  2. pp. 55-74
  3. restricted access Download |
  1. 5. Win, place, or show?
  2. pp. 75-99
  3. restricted access Download |
  1. 6. How else?
  2. pp. 100-113
  3. restricted access Download |
  1. 7. Still beat your wife?
  2. pp. 114-128
  3. restricted access Download |
  1. 8. Can you make it brief?
  2. pp. 129-137
  3. restricted access Download |
  1. 9. What's the good word?
  2. pp. 138-157
  3. restricted access Download |
  1. 10. What's wrong with "you"?
  2. pp. 158-176
  3. restricted access Download |
  1. 11. Isn't that loaded?
  2. pp. 177-202
  3. restricted access Download |
  1. 12. How does it read?
  2. pp. 203-213
  3. restricted access Download |
  1. 13. Is it possible?
  2. pp. 214-227
  3. restricted access Download |
  1. 14. How's that again?
  2. pp. 228-238
  3. restricted access Download |
  1. References
  2. pp. 239-242
  3. restricted access Download |
  1. General Index
  2. pp. 243-246
  3. restricted access Download |
  1. Index of Examples
  2. pp. 247-249
  3. restricted access Download |

Additional Information

ISBN
9781400858064
MARC Record
OCLC
889252271
Pages
264
Launched on MUSE
2015-01-01
Language
English
Open Access
No
Back To Top

This website uses cookies to ensure you get the best experience on our website. Without cookies your experience may not be seamless.