In this Book

Political Communication

Table of Contents

  1. Cover
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  1. Title Page, Copyright, Dedication
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  1. Contents
  2. pp. vii-viii
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  1. Acknowledgments
  2. pp. ix-x
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  1. Introduction
  2. David D. Perlmutter, Robert Mann
  3. pp. 1-10
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  1. Understanding the Industry
  2. pp. 11-12
  1. 1. Consultants and Candidates
  2. John Franzén
  3. pp. 13-22
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  1. 2. A Brief History of Political Advertising on Television
  2. Darrell M. West
  3. pp. 23-32
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  1. 3. Political Communication Center
  2. Lynda Lee Kaid
  3. pp. 33-36
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  1. Laws and Regulations
  2. pp. 37-38
  1. 4. Political Advertising and the First Amendment
  2. Louis A. Day
  3. pp. 39-50
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  1. 5. Electronic Media and Congressional Politics
  2. Ron Garay
  3. pp. 51-63
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  1. 6. The States and Campaign Finance Laws
  2. David Schultz
  3. pp. 64-74
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  1. Techniques and Types
  2. pp. 75-76
  1. 7. Television Ads and Video
  2. Dane Strother
  3. pp. 77-88
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  1. 8. Newspaper Advertising
  2. Thomas N. Edmonds, John E. Kimball
  3. pp. 89-96
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  1. 9. Radio Advertising
  2. Bill Fletcher
  3. pp. 97-105
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  1. 10. Outdoor Advertising
  2. Sean Reilly
  3. pp. 106-111
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  1. 11. Earned Media
  2. Bud Jackson
  3. pp. 112-125
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  1. 12. Speechwriting
  2. Trevor Parry-Giles
  3. pp. 126-135
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  1. 13. Modern Campaign Polling
  2. Robert K. Goidel
  3. pp. 136-144
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  1. 14. Focus Groups
  2. Malcolm P. Ehrhardt
  3. pp. 145-153
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  1. 15. Local Television News and Political Campaigns
  2. David Kurpius
  3. pp. 154-163
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  1. 16. Get Out the Vote
  2. Gerry Tyson
  3. pp. 164-173
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  1. 17. Independent Content
  2. Paul Harang
  3. pp. 174-181
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  1. 18. Public Journalism
  2. David Kurpius
  3. pp. 182-189
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  1. 19. Online Political Advertising
  2. Monica Ancu
  3. pp. 190-196
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  1. 20. Evaluating Campaign Websites
  2. Michael Xenos
  3. pp. 197-202
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  1. 21. Online Social Networks and Political Campaigns
  2. Monica Ancu
  3. pp. 203-210
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  1. Constituencies
  2. pp. 211-212
  1. 22. Older Voters
  2. Robert H. Binstock
  3. pp. 213-226
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  1. 23. The Religious Conservative Voter
  2. Lisa K. Lundy
  3. pp. 227-235
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  1. 24. Young Voters
  2. Katherine Knobloch
  3. pp. 236-247
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  1. 25. The Latino (Hispanic) Voter
  2. Melissa Michelson
  3. pp. 248-256
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  1. 26. Race and Southern Politics
  2. Wayne Parent
  3. pp. 257-264
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  1. 27. Informing Insiders
  2. Charlie Cook
  3. pp. 265-272
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  1. Contributors
  2. pp. 273-278
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  1. Index
  2. pp. 279-291
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