Cover

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pp. 1-2

Title Page, Copyright

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pp. 3-8

Contents

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pp. 9-10

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Preface

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pp. 11-16

...tions they have created, they have become cultural icons. In almostevery country of the world, the way that the national pastime is played isAs economists, we set out to write this book to emphasize the ways inwhich the different traditions of each sport have generated different possi-bilities for their commercial organization and exploitation. But we also...

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Chapter One. Introduction: The Fields of Play

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pp. 17-27

...power, the United States. You can buy a McDonald?s Big Mac on theChamps-Elys?es and anything from anywhere in the world on Fifth Avenue,but American sporting culture and the world soccer culture do not mix.League Baseball and president of Yale University Bart Giamatti wrote: ?It haslong been my conviction that we can learn far more about the conditions,...

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Chapter Two. The Origins of Baseball and Soccer Leagues

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pp. 28-63

...obsessed with cricket, but he is also on record as playing base-ball indoors, something perhaps only the heir to a throne can getaway with.3 Had it not been for the prince?s untimely death, his mad sonGeorge might not have ascended to the throne, the colonies might not haverebelled, and the world?s two most popular sports, baseball and soccer,...

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Chapter Three. How Soccer Spread around the World When Baseball Didn't

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pp. 64-99

...of Nations (forerunner to the United Nations) in 1919. Belongingto one has usually gone hand in hand with membership in the other. Forexample, nearly half of the founding members of the League of Nations(nineteen out of forty-two) already belonged to FIFA, and of the fourteennew members that joined the league in the succeeding seven years, nine also...

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Chapter Four. Pay for Play: The Development of the Baseball and Soccer Labor Markets

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pp. 100-131

...18, while Becks first played for Manchester United at age 17. Ofcourse, both are prodigiously skilled athletes. But in addition, bothhave film-star looks and squeaky-clean private lives, which make themamong the most attractive billboards in advertising.1 Both earn sums ofmoney that are almost unimaginable to their fans. Rodriguez signed a...

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Chapter Five. Fans, Franchises, and Financial Failure: Why Baseball Clubs Make Money and Soccer Clubs Don't

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pp. 132-161

...$700 million. Manchester United, with a stock market value of $1.2 billionand operating income of $92 million, is a bigger club than the New YorkYankees, with an estimated value of only $832 million and reported operat-ing losses of $26 million. According to Forbes, the top twenty Europeansoccer clubs had an average franchise value of $443 million, revenues of...

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Chapter Six. Watching the Money: Baseball and Soccer Broadcasting

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pp. 162-185

...a true story, a congressional researcher uncovers a plot to fix theGeritol, and forces them to testify before Congress. The researcher chal-lenges the owner of Geritol, played by Martin Scorsese, in private to denythat he had fixed the show. Scorsese replies nonchalantly that, of course, theshow was fixed, but that it didn?t matter. Even if the viewers knew, they...

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Chapter Seven. Uncertain Prospects: Creating Competitive Balance

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pp. 186-210

Cup was not graced with many great games, while the 2003 baseball seasonwas pretty exciting. But in either case, the word excitement would not fea-ture heavily. For purists, there would be some interest in seeing great playsand appreciating the performances of some stars, but for most of us itwould be plain boring. Even if you had not seen the game the first time...

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Chapter Eight. Crossing Cultures and Learning Lessons: What Americans Need to Know about World Soccer and the World Needs to Know about American Baseball

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pp. 211-232

...reflected the ideas and attitudes of contemporary Americans drivenby a more commercial spirit. The British ?noblesse oblige? required that allbe permitted entry into the world of soccer, but that everyone should knowtheir place. American businessmen, by contrast, set out to create an exclu-sive monopoly. As it expanded, soccer was first molded by the ideas of other...

Notes

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pp. 233-260

Index

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pp. 261-279

Photo Insert

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pp. 280-289