Cover

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Title Page, Copyright

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Contents

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Preface

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pp. vii-ix

Somehow globalization is “American.” Both academic Marxians and Wall Street Journal editorial writers tell us so, differing in their degrees of guilt or pride. This assumption, in its modest form, merely acknowledges the worldwide reach of U.S. cultural or business activity, but at the extreme it hints of conspiracy, alleging that globalization is a nefarious...

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1. “Less Than We Think”

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pp. 1-80

In the tiny streets of the Kitaguchi area of Nishinomiya, Japan, thousands of commuters flow in and out of the train station. You and I stand in the station entrance, hungry and looking for a place to eat. Huge neon signs cover the buildings, walls of language we don’t understand. It is overwhelming and bewildering. But we do recognize the logos of...

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2. The Resistance of the Local

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pp. 81-143

On Sunday morning most of the French who live in old Avignon pay a visit not to church but to Les Halles. In this cramped market at the center of the city, they meet their neighbors, co-workers, their dentists and doctors, friends in from the country, their children’s teachers, and, later on, the priest. The food sold here is mostly local—mushrooms and cheese...

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3. “More Than We Know”

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pp. 144-193

Behind the central market in Avignon, there is an ATM on the corner of a Crédit Agricole bank. During 2002 I went there once a month, withdrawing nine hundred Euros for my rent, food, and travel. I was withdrawing funds from my U.S. bank. If I had gone inside the Crédit Agricole to exchange dollars, to cash traveler’s checks, or to arrange a wire...

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Conclusion

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pp. 194-205

The idea that the globe is being “Americanized” has been around for more than a century. In 1902 William T. Stead, a reform-minded English journalist, wrote a book titled The Americanization of the World. A thoroughgoing internationalist, Stead wanted Britons to overcome their snobbishness and to join with their former colony to enlighten the world...

Notes

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pp. 207-213

Essay on Sources

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pp. 215-230

Index

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pp. 231-238