Cover

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Title Page, Copyright Page

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pp. i-iv

Contents

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pp. v-vi

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Acknowledgments

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pp. vii-viii

This book is dedicated to my husband, Paul Newell Campbell, whose encouragement and support were essential to my growth as a scholar and critic. What became this book originated when Larry Moss, the director of news programming at KPFK-Pacifica Radio, Los Angeles, invited...

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“The Great Silent Majority,” November 3, 1969

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pp. 1-13

Good evening my fellow Americans.1 Tonight I want to talk to you on a subject of deep concern to all Americans and to many people in all parts of the world—the war in Vietnam. I believe that one of the reasons for the deep division about Vietnam is that many Americans have lost confidence in what their government...

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1. Introduction: Nixon, Vietnam, and the Cultural Context

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pp. 14-21

In military terms, the war in Vietnam ended in April of 1975 when North and South Vietnam were unified as one nation. Yet the continuing influence of the Vietnam War was apparent in the 1989 inaugural address of Pres. George H. W. Bush when he said, “That war cleaves...

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2. A Short History of US Involvement in the Wars in Vietnam

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pp. 22-40

The United States has had a long and complicated history in Indochina, the name given by the French to their colonies, which included what today are the nations of Kampuchea (formerly Cambodia), Laos, and Vietnam.1 Although few members of the US public were aware of it...

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3. Nixon’s War Rhetoric

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pp. 41-71

Richard Nixon’s speeches presenting his policies to end the war in Vietnam are examples of a distinctive kind or genre of presidential public discourse: war rhetoric, that is, rhetoric responding to aggression or leading the nation into war. They occurred in an unusual set of circumstances...

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4. Nixon’s Rhetorical Critics

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pp. 72-96

This chapter is framed by disciplinary history. The development of rhetorical criticism is a story of efforts to free critics from the constraints of formulas, usually drawn from Greco-Roman principles, in order to foster critical practices adapted to the distinctive character of the...

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5. Conclusion: The Power of Nixon’s Rhetoric

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pp. 97-100

This book attests to the power of presidential rhetoric, a power illustrated by the impact of Nixon’s speech on November 3, 1969. It also attests to the power of the precedents set by earlier presidents, precedents that severely constrain what a subsequent chief executive...

Notes

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pp. 101-126

Bibliography

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pp. 127-136

Index

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pp. 137-144

Back Cover

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