In this Book

summary
In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase—“silent majority”—and a policy—Vietnamization of the war effort—that echo down to the present day. Nixon’s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.

Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speeches–two earlier and one the following spring, when the announcement of the US invasion of Cambodia brought a far different response. She also sheds light on a discourse that generated much heat in a nation already seriously divided in its support of the war in Vietnam.

The first single volume dedicated to this speech, this addition to the distinguished Library of Presidential Rhetoric provides the speech text, a summary of its context, its rhetorical elements, and the disciplinary analyses that have developed.

Table of Contents

  1. Cover
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  1. Title Page, Copyright Page
  2. pp. i-iv
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  1. Contents
  2. pp. v-vi
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  1. Acknowledgments
  2. pp. vii-viii
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  1. “The Great Silent Majority,” November 3, 1969
  2. pp. 1-13
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  1. 1. Introduction: Nixon, Vietnam, and the Cultural Context
  2. pp. 14-21
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  1. 2. A Short History of US Involvement in the Wars in Vietnam
  2. pp. 22-40
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  1. 3. Nixon’s War Rhetoric
  2. pp. 41-71
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  1. 4. Nixon’s Rhetorical Critics
  2. pp. 72-96
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  1. 5. Conclusion: The Power of Nixon’s Rhetoric
  2. pp. 97-100
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  1. Notes
  2. pp. 101-126
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  1. Bibliography
  2. pp. 127-136
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  1. Index
  2. pp. 137-144
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  1. Back Cover
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Additional Information

ISBN
9781623491444
Print ISBN
9781623490355
MARC Record
OCLC
874963966
Pages
152
Launched on MUSE
2014-04-24
Language
English
Open Access
N
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