In this Book

Smoke in Their Eyes
summary
The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear. A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers. "Nobody has a broader or clearer understanding of the worldwide antitobacco movement than Michael Pertschuk. His inside analysis of how its brightest hour suddenly turned into its darkest moment is an urgent object lesson, teaching that even those firmly on the side of the angels can be consumed by righteousness and self-importance. In this case, the good guys let themselves be blinded to the hard realities of the political process always lurking in the shadows. The U.S. public health community's failure to seriously blunt the perils of smoking--the nationís most destructive drug--when it had the tobacco industry reeling is a national tragedy that needed to be chronicled."--Richard Kluger, author of the Pulitzer Prize-winning Ashes to Ashes

Table of Contents

  1. Cover
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  1. Title Page
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  1. Table of Contents
  2. pp. vii-viii
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  1. Foreword
  2. pp. ix-xii
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  1. Introduction
  2. pp. 1-9
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  1. Part I: Leading toward Settlement
  2. p. 11
  1. 1. Thinking the Unthinkable
  2. pp. 13-20
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  1. 2. Why Matt Myers?
  2. pp. 21-27
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  1. 3. Sinking the Unthinkable
  2. pp. 28-35
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  1. 4. The Search for Common Ground Begins
  2. pp. 36-39
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  1. 5. Why Stan Glantz and Julia Carol?
  2. pp. 40-48
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  1. 6. “Everyone” Agreed!
  2. pp. 49-52
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  1. 7. The Real Leadership?
  2. pp. 53-58
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  1. 8. A Suspect Consensus
  2. pp. 59-63
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  1. 9. Guess Who’s Coming to Dinner
  2. pp. 64-69
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  1. 10. Day One: Four Meetings, Two Directions
  2. pp. 70-77
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  1. 11. One Stays, One Stays Out
  2. pp. 78-86
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  1. Part II: The Settlement
  2. pp. 87-103
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  1. 12. Progress
  2. pp. 89-93
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  1. 13. Betrayed?
  2. pp. 94-102
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  1. 14. Slings and Arrows
  2. pp. 103-109
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  1. 15. With Friends Like These...
  2. pp. 110-112
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  1. 16. The Line Hardens
  2. pp. 113-118
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  1. 17. A Divorce in the Family
  2. pp. 119-122
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  1. 18. The Nicotine Fix
  2. pp. 123-130
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  1. 19. “I Say It’s Immunity, and I Say the Hell with It!”
  2. pp. 131-141
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  1. 20. “When to Walk Away”
  2. pp. 142-145
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  1. 21. The Two Ks to the Rescue
  2. pp. 146-152
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  1. 22. The Deal Is Struck—and Stricken
  2. pp. 153-158
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  1. Part III: The Rise and Fall of the McCain Bill
  2. p. 159
  1. 23. The Struggle for Clinton’s Nod
  2. pp. 161-172
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  1. 24. Unity under Clinton’s Umbrella?
  2. pp. 173-175
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  1. 25. Things Fall Apart—the Center Cannot Hold
  2. pp. 176-185
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  1. 26. The Moving Kessler-Koop Line
  2. pp. 186-193
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  1. 27. The All-Inclusive Anti-Immunity Club
  2. pp. 194-200
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  1. 28. McCain to the Rescue
  2. pp. 201-206
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  1. 29. A Cliffhanger on Liability
  2. pp. 207-210
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  1. 30. Not Good Enough
  2. pp. 211-216
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  1. 31. Worse Than Nothing!
  2. pp. 217-219
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  1. 32. Guess Who’s Not Coming to Dinner
  2. pp. 220-225
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  1. 33. The Window of Opportunity Slams Shut
  2. pp. 226-233
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  1. Part IV: Lessons from the Settlement and Its Aftermath
  2. p. 235
  1. 34. What Was Gained? What Was Lost?
  2. pp. 237-248
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  1. 35. And the Rest of the Globe?
  2. pp. 249-254
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  1. 36. Thirteen Ways to Lead a Movement Backward
  2. pp. 255-279
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  1. 37. The Wrong Leaders for the Right Moment
  2. pp. 280-284
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  1. 38. Engaged in the Work of Democracy
  2. pp. 285-291
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  1. Conclusion: With a Little Bit of Luck
  2. pp. 293-298
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  1. Afterword: Lessons of the Tobacco Wars
  2. pp. 299-304
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  1. Epilogue
  2. pp. 305-309
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  1. Chronology of Key Events
  2. pp. 311-312
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  1. Acknowledgments
  2. pp. 313-316
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  1. Index
  2. pp. 317-327
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