Cover

pdf iconDownload PDF

pp. C-C

Title Page, Copyright Page

pdf iconDownload PDF

pp. i-vi

Contents

pdf iconDownload PDF

pp. vii-viii

List of Figures

pdf iconDownload PDF

pp. ix-x

read more

Acknowledgments

pdf iconDownload PDF

pp. xi-xii

Many people helped to make this book possible. Nina Silber, Diana Wylie, Sarah Phillips, and Robert Dallek read early drafts. Ella Howard also offered me valuable assistance. Not only did the project begin in a Bruce Schulman seminar, but his advice and gentle criticism guided it through...

read more

Introduction: Jesse Helms’s Politics of Pious Incitement

pdf iconDownload PDF

pp. 1-14

In the American South, a region where cultural conservatism and segregation coexisted with loyalty to the Democratic Party and wide support for liberal economic policies, Jesse Helms became a pivotal figure in advancing the conservative movement of the 1950s and 1960s. From the...

read more

1. “There Is Another Way”: Free Enterprise, the Mainstream Media, and Southern Realignment in the 1950s

pdf iconDownload PDF

pp. 15-48

Helms was born in 1921 and grew up going to a Baptist church in Monroe, North Carolina. Monroe was a southern piedmont town of three thousand where segregation and cultural conservatism were taken for granted. Helms’s father served as police chief.1 Given this background,...

read more

2. “The Voice of Free Enterprise”: A Conservative Commentator and News Director

pdf iconDownload PDF

pp. 49-81

Aired twice a day five days a week on WRAL-TV, Jesse Helms’s commentaries were rebroadcast on radio and appeared in a number of small-town newspapers. Helms claimed that WRAL was nonpartisan, but this was true only in the sense that the station supported conservatives from both...

read more

3. “An Uncommon Number of Moral Degenerates”: The Conservative Alternative and the Fairness Doctrine

pdf iconDownload PDF

pp. 82-110

The Federal Communication Commission required broadcast stations, radio and TV, to renew their licenses every three years. Renewals were routine before Helms arrived at WRAL, but his editorials and changes at the FCC meant scrutiny of the station’s political activity. Eisenhower’s...

read more

4. Backlash: The Great Society, Vietnam, and Conservative Solutions

pdf iconDownload PDF

pp. 111-136

Before the 1964 election, President Johnson began using the term “Great Society” to sum up his domestic agenda, including the war on poverty, Medicare, Medicaid, civil rights, education, and the environment. Johnson’s Great Society committed the federal government to advancing social...

read more

5. Turning Off Turn-On: Helms as a TV Executive in the 1960s

pdf iconDownload PDF

pp. 137-163

In May 1961, the new FCC chairman, Newton Minow, spoke at the National Association of Broadcasters annual meeting. Television, he warned, had become “a vast wasteland.” It was “a procession of game shows, violence, audience participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder...

read more

6. The Dawn of a Conservative Era: Gaining Power, 1968 to 1972

pdf iconDownload PDF

pp. 164-193

Since the 1950s, Helms had alternated between premonitions of an America doomed by an immense conspiracy and a nation saved by conservatism’s ascent. At the end of the decade he labeled the “sick Sixties,” Helms concluded that America would either choose conservatism or succumb...

read more

Epilogue: Mainstreaming the Fringe

pdf iconDownload PDF

pp. 194-206

After his victory in the Senate race, Helms wrote to William Loeb of the Manchester Union-Leader that voters would be “more conservative . . . if there were some concerted effort to harness their interests.” Many conservatives had failed to grasp this, let alone understand how to do it. Helms’s...

Notes

pdf iconDownload PDF

pp. 207-246

Bibliography

pdf iconDownload PDF

pp. 247-250

Index

pdf iconDownload PDF

pp. 251-263