Cover

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Title Page, Copyright

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Contents

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pp. v-vi

Acknowledgments

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pp. vii-viii

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1. Introduction: Whose News?

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pp. 1-42

After leaving the daily grind of the ABC News Division, veteran anchor Ted Koppel tried his hand as a columnist for the New York Times. Prior to his retirement in late 2005, Koppel had spent decades in the news business; he covered numerous heads of state, natural disasters, major wars, and momentous elections. Rather than focus on the substance of any...

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2. Informational Demands for News: Agenda Setting and Audience Influence

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pp. 43-72

What is news? What makes a piece of information newsworthy? Perhaps it is something inherent in a piece of information that sets it apart from millions of pieces of other information—perhaps the people need to know it for society to function properly. Or, perhaps information becomes newsworthy because of the way audience members would...

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3. Demands for Gratification: Competing in the National News Economy

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pp. 73-108

Currently the host of the number one cable news program in the United States, The O’Reilly Factor, Bill O’Reilly is perhaps the poster child for having a strong point of view. He is a hero to many conservatives, but lambasted by many on the Left. O’Reilly’s career caricatures the recent history of the news industry—he started off as a broadcast journalist for...

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4. Perpetual Feedback: Monitoring the New Media Environment

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pp. 109-136

News outlets’ incentives in the free market are clear: appeal to audiences with content that meets demand. If audiences consistently demanded information on critical topics that made them informed citizens, this would be great. News content would consistently meet democratic ideals and improve citizenship. Unfortunately, audience demands are not...

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5. Where Can We Go? Consuming Responsibly

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pp. 137-162

I opened this book with a quotation by a long-time journalist, Ted Koppel. The essay from which the quotation came expressed Koppel’s dire concerns about the influence of the market on news coverage. This closing chapter opens with the above quotation by Nobel Prize winner and world-renowned economist Milton Friedman, who made this remark as...

Notes

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pp. 163-166

References

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pp. 167-182

Index

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pp. 183-186

About the Author

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pp. 187-187