Cover

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Title Page, Copyright

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Contents

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pp. vii-viii

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Translator's Introduction: From Hybridity to Policy: For a Purposeful Cultural Studies

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pp. ix-xxxviii

Nestor Garcia Canclini, an Argentine with a doctorate from the University of Paris, has been a professor of anthropology at the Univer-sidad Autonoma Metropolitana-Iztapalapa since the early 19905, where he heads the Program for the Study of Urban Cultures. He is undoubtedly the best-known and the mosc innovative cultural studies scholar in Latin America. His work straddles the disciplines of anthropology,...

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Author's Preface to the English-Language Edition: The North–South Dialogue on Cultural Studies

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pp. 3-14

One way of introducing this book is to say that it examines globalization as a process of fragmentation and recomposition; rather than homogenize the world, globalization reorders differences and inequalities without eliminating them. Hence, the rise of multicultural societies should be seen in connection with globalizing movements. The research projects presented here take Latin American cities and culture industries as...

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Introduction: Twenty-first-Century Consumers, Eighteenth-Century Citizens

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pp. 15-34

This book attempts to understand how changes in modes of consumption have altered the possibilities and forms of citizenship. The exercise of citizenship has always been associated with the capacity to appropriate commodities and with ways of using them. It has also been commonplace to assume that the difference in modes of consuming and using commodities is canceled out by equality of abstract rights, actualized in voting, in...

Part I: Cities in Globalization

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1. Consumption Is Good for Thinking

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pp. 37-48

Proof that common sense does not coincide with "good sense" can be obtained by focusing one's research on consumption. In everyday language, consumption is usually associated with useless expenditures and irrational compulsions. This moral and intellectual disqualification is based on other commonplaces regarding the omnipotence of the mass media, which presumably...

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2. Mexico: Cultural Globalization in a Disintegrating City

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pp. 49-66

Research on cultural consumption in a large city places us at the intersection of debates in the social sciences. There are three interconnected problems that demonstrate this linkage between the crisis of megacities and the crisis in social knowledge: 1. Can one still speak of the city and of urban life in a megalopolis with more than ten million inhabitants? 2. To what degree...

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3. Urban Cultural Policies in Latin America

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pp. 67-76

What principles should guide cultural action in today's large urban centers? Almost everything written on cultural policies envisions them within a framework of identity, whether national or that of the inhabitants of a particular territory. Similarly, the scant literature on urban cultural policies assumes that they should refer to the ensemble of traditions, practices...

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4. Narrating the Multicultural

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pp. 77-86

I would like to propose a discussion of the current state of multiculturalism and its function in urban studies of culture. My work is situated primarily in the social sciences; however, insofar as I take interest in the city not only as an object of knowledge but as a site in which to imagine and narrate, I attend to certain issues that belong to the domain of literature. Multicultural intersections and the industrialization of the symbolic....

Part II: Postnational Suburbias

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5. Identities as a Multimedia Spectacle

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pp. 89-96

I dentity is a narrated construct. It involves the establishment of a set of founding events, which almost always refer to the appropriation of a territory by a people or the independence gained in the struggle against foreigners. The narrative proceeds by adding up the feats through which the inhabitants defend their territory, order their conflicts, and establish the legitimate ways of life there...

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6. Latin America and Europe as Suburbs of Hollywood

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pp. 97-108

December 1993, in Brussels: for the first time, controversies over cultural policies took center stage in international economic debates. This meeting of the General Agreement on Tariffs and Trade (GATT), at which 117 countries approved the most far-reaching trade liberalization in history, nearly broke down because of disagreements in three areas: agriculture, textiles, and the audiovisual industry. The conflicts in the first two areas were...

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7. From the Public to the Private: The "Americanization" of Spectators

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pp. 109-122

The future of multiculturality depends not only on policies of national and international integration. The habits and tastes of consumers condition their capacity to become citizens. Their exercise of citizenship is shaped in relation to artistic and communicational referents, and to their preferred entertainment and forms of information. Let's examine how cultural practices...

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8. Multicultural Policies and Integration via the Market

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pp. 123-134

I n 1994 the Latin American presidential summit held two meetings in two emblematic cities to try to reanimate a project that had languished for some time: regional integration. The first, held in June in Cartagena de Indias, included a representative of the Spanish government; the second, held in December in Miami, included Clinton but not Fidel Castro. The first attempt...

Part III: Negotiation, Integration, and Getting Unplugged

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9. Negotiation of Identity in Popular Classes?

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pp. 137-150

Any serious attempt at rethinking citizenship should endeavor to understand how the process of negotiation relates to the other concepts invoked in the title of this chapter. Indeed, recent studies seeking to redefine the concepts of identity, class, and the popular have taken the analysis of negotiation processes as a key heuristic. But I place the question mark at the end...

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10. How Civil Society Speaks Today

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pp. 151-162

I t is said that when Jack Lang was the French minister of culture, upon being asked what he understood by the term culture, he answered: everything for which there is a General Directorate. The majority of cultural policies carried out by Latin American countries still seem mired in this bureaucratic inertia. Or, to express it more graphically, they are ruins from a...

Notes

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pp. 163-182

Index

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pp. 183-201