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American Campaign, Second Edition
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summary
Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.

Table of Contents

  1. Cover
  2. pp. Cover-iv
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  1. Title Page, Copyright, Dedication
  2. pp. v-viii
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  1. Contents
  2. pp. ix-ix
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  1. Figures
  2. pp. x-x
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  1. Tables
  2. pp. xi-xiii
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  1. Preface
  2. pp. xv-xviii
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  1. Introduction
  2. pp. ixx-xxii
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  1. The American Campaign ★Second Edition
  2. pp. xxiii-xxiv
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  1. ★ Chapter 1 The Impact of Presidential Campaigns
  2. pp. 1-25
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  1. ★ Chapter 2 The Theory of the Predictable Campaign
  2. pp. 26-48
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  1. ★ Chapter 3 Studying the Effects of Campaigns
  2. pp. 49-78
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  1. ★ Chapter 4 The Stable Context of the Campaign
  2. pp. 79-101
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  1. ★ Chapter 5 Presidential Incumbency
  2. pp. 102-127
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  1. ★ Chapter 6 The Economic Context of the Campaign
  2. pp. 128-142
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  1. ★ Chapter 7 The Normal Course of the Campaign
  2. pp. 143-164
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  1. ★ Chapter 8 Electoral Competition and Unsystematic Campaign Effects
  2. pp. 165-188
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  1. ★ Chapter 9 How Campaigns Matter
  2. pp. 189-204
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  1. ★ Epilogue The 2008 Campaign
  2. pp. 205-212
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  1. ★ Appendix A Partisanship in the American Electorate
  2. pp. 213-226
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  1. ★ Appendix B Time of the Vote Decision and Partisan Loyalty
  2. pp. 227-232
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  1. Notes
  2. pp. 233-278
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  1. References
  2. pp. 279-292
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  1. Index
  2. pp. 293-313
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